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This provision designates the legal framework under which Atlassian processes personal data without requiring explicit user consent, instead relying on a balancing test of organizational and individual interests. The specification of processing purposes establishes the scope of data handling authorized under this lawful basis category.
Under this clause, Atlassian processes personal data for analytics, marketing, product improvement, and security purposes based on legitimate interests rather than user consent, provided such interests do not override user rights or fundamental freedoms. Users operate under terms in which these data processing activities proceed without separate opt-in requirements for each specified purpose.
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"We rely on our legitimate interests to process personal data when we believe those interests are not outweighed by your interests or fundamental rights and freedoms. For example, we rely on this legal basis when we process your information to: understand how our products and services are used, improve our products and services, conduct and support marketing activities, keep our products safe and secure, exercise or defend legal claims.— Excerpt from Atlassian's Atlassian Privacy Policy
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This provision designates the legal framework under which Atlassian processes personal data without requiring explicit user consent, instead relying on a balancing test of organizational and individual interests. The specification of processing purposes establishes the scope of data handling authorized under this lawful basis category.
Under this clause, Atlassian processes personal data for analytics, marketing, product improvement, and security purposes based on legitimate interests rather than user consent, provided such interests do not override user rights or fundamental freedoms. Users operate under terms in which these data processing activities proceed without separate opt-in requirements for each specified purpose.
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