Atlassian · Atlassian Privacy Policy · View original document ↗

Legitimate Interests as Lawful Basis for Analytics and Marketing

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This analysis describes what Atlassian's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision designates the legal framework under which Atlassian processes personal data without requiring explicit user consent, instead relying on a balancing test of organizational and individual interests. The specification of processing purposes establishes the scope of data handling authorized under this lawful basis category.

Consumer impact (what this means for users)

Under this clause, Atlassian processes personal data for analytics, marketing, product improvement, and security purposes based on legitimate interests rather than user consent, provided such interests do not override user rights or fundamental freedoms. Users operate under terms in which these data processing activities proceed without separate opt-in requirements for each specified purpose.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
We rely on our legitimate interests to process personal data when we believe those interests are not outweighed by your interests or fundamental rights and freedoms. For example, we rely on this legal basis when we process your information to: understand how our products and services are used, improve our products and services, conduct and support marketing activities, keep our products safe and secure, exercise or defend legal claims.

— Excerpt from Atlassian's Atlassian Privacy Policy

Provision details

Document information
Document
Atlassian Privacy Policy
Entity
Atlassian
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 12, 2026
Record ID
CA-P-006096
Document ID
CA-D-00708
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
8a1c5acb713e644f1bae9303aa9bc97bc64e447bd57ce9ec70ff0d9b296b971e
Analysis generated
May 8, 2026 04:39 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Atlassian
Document: Atlassian Privacy Policy
Record ID: CA-P-006096
Captured: 2026-05-08 04:39:00 UTC
SHA-256: 8a1c5acb713e644f…
URL: https://conductatlas.com/platform/atlassian/atlassian-privacy-policy/legitimate-interests-as-lawful-basis-for-analytics-and-marketing/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Atlassian's Legitimate Interests as Lawful Basis for Analytics and Marketing clause do?

This provision designates the legal framework under which Atlassian processes personal data without requiring explicit user consent, instead relying on a balancing test of organizational and individual interests. The specification of processing purposes establishes the scope of data handling authorized under this lawful basis category.

How does this clause affect you?

Under this clause, Atlassian processes personal data for analytics, marketing, product improvement, and security purposes based on legitimate interests rather than user consent, provided such interests do not override user rights or fundamental freedoms. Users operate under terms in which these data processing activities proceed without separate opt-in requirements for each specified purpose.

Is ConductAtlas affiliated with Atlassian?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Atlassian.