Atlassian · Atlassian Privacy Policy · View original document ↗

Cookies and Tracking Technologies

Medium severity Medium confidence Explicitdocumentlanguage Common · 70 of 325 platforms
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Document Record

What it is

Atlassian uses cookies, web beacons, and pixels on its websites and services, including for analytics and marketing purposes via third-party providers, and offers a cookie preference center for managing some of these settings.

This analysis describes what Atlassian's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The use of third-party analytics and marketing cookies, including pixels and web beacons, means data about your browsing activity on Atlassian properties may be shared with third-party advertising and analytics vendors unless you adjust your cookie settings.

Interpretive note: The specific categories of non-essential cookies deployed and the adequacy of the consent mechanism implementation cannot be fully assessed from the policy text alone.

Consumer impact (what this means for users)

Third-party analytics and marketing cookies placed by Atlassian's service partners may collect browsing activity data from users of Atlassian websites. EU and UK users are entitled to granular cookie consent controls under the ePrivacy Directive, and all users can manage cookie preferences through the stated preference center or browser settings.

How other platforms handle this

Whatnot Medium

We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...

Ideogram Medium

We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.

Tabnine Medium

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website and services. This includes information about the pages you visit, links you click, and how you navigate our site. We use this information for analytics, persona...

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
We use cookies and other tracking technologies (such as web beacons and pixels) to provide, improve, protect and promote our Services. We use third-party analytics and marketing services that place cookies on your browser. You can control cookie settings through your browser settings or through our cookie preference center.

— Excerpt from Atlassian's Atlassian Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: Third-party marketing and analytics cookies engage the EU ePrivacy Directive (as implemented in member state law), UK PECR, and GDPR consent requirements. The policy's reference to a cookie preference center indicates a consent management platform is in use, but its adequacy under the IAB TCF or equivalent standards cannot be assessed from the policy text alone. California's CPRA also addresses tracking technologies in the context of sharing for cross-context behavioral advertising. (2) GOVERNANCE EXPOSURE: Medium. Cookie compliance is an area of active regulatory enforcement in the EU and UK. The adequacy of Atlassian's consent management platform implementation should be assessed, particularly for prior consent to non-essential cookies. (3) JURISDICTION FLAGS: EU and UK users have the strongest protections requiring opt-in consent for non-essential cookies. California users may have opt-out rights for sharing through tracking pixels for advertising purposes under CPRA. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers who embed Atlassian tools in their own platforms or who rely on Atlassian analytics may need to disclose third-party cookie activity in their own privacy notices. (5) COMPLIANCE CONSIDERATIONS: Organizations should verify that Atlassian's cookie banner implementation meets consent standards applicable in their primary user jurisdictions and test that cookie preference selections are respected across Atlassian web properties.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has jurisdiction over tracking technology disclosures and unfair or deceptive practices related to online behavioral advertising affecting US consumers.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Atlassian Privacy Policy
Entity
Atlassian
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 12, 2026
Record ID
CA-P-006098
Document ID
CA-D-00708
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
8a1c5acb713e644f1bae9303aa9bc97bc64e447bd57ce9ec70ff0d9b296b971e
Analysis generated
May 8, 2026 04:39 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Atlassian
Document: Atlassian Privacy Policy
Record ID: CA-P-006098
Captured: 2026-05-08 04:39:00 UTC
SHA-256: 8a1c5acb713e644f…
URL: https://conductatlas.com/platform/atlassian/atlassian-privacy-policy/cookies-and-tracking-technologies/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Atlassian's Cookies and Tracking Technologies clause do?

The use of third-party analytics and marketing cookies, including pixels and web beacons, means data about your browsing activity on Atlassian properties may be shared with third-party advertising and analytics vendors unless you adjust your cookie settings.

How does this clause affect you?

Third-party analytics and marketing cookies placed by Atlassian's service partners may collect browsing activity data from users of Atlassian websites. EU and UK users are entitled to granular cookie consent controls under the ePrivacy Directive, and all users can manage cookie preferences through the stated preference center or browser settings.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 70 platforms. See the full comparison.

Is ConductAtlas affiliated with Atlassian?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Atlassian.