Apple Privacy Policy

This is Apple's official privacy policy explaining what personal information Apple collects from iPhone, iPad, Mac, Apple Watch, and other Apple devices and services, and how that information is used. The most important thing for everyday users is that Apple collects a wide range of data including your location, health and fitness information, financial transaction details, browsing and search history, voice data from Siri, and device usage patterns — though Apple states it does not sell this data to third parties. You should review your iPhone's Privacy & Security settings to control location sharing, limit ad tracking, and manage which apps can access sensitive data like your health, microphone, and camera.

This document is Apple's global Privacy Policy governing the collection, use, disclosure, and retention of personal data across Apple's hardware, software, and services ecosystem, with legal basis varying by jurisdiction (consent, legitimate interests, contractual necessity under GDPR; statutory rights under CCPA). The policy obligates Apple to disclose categories of personal data collected (including device identifiers, location data, health and fitness data, financial data, and browsing history), the purposes for processing, and the third parties with whom data is shared, while granting users rights to access, correct, delete, and port their data. A notable provision is Apple's claim that it does not sell personal data to third parties and does not share personal data with third parties for their own marketing purposes — a stronger commitment than many industry peers — though Apple does share data with service providers, partners, and third-party developers who have their own privacy practices. The policy engages GDPR (EU/UK), CCPA/CPRA (California), PIPEDA (Canada), and the Australian Privacy Act, with Apple Inc. (Cupertino, CA) serving as the primary data controller for most users and Apple Distribution International Ltd. (Ireland) for EU/EEA users, creating dual-entity accountability structures. Material compliance considerations include the breadth of data collected through first-party devices and services (HealthKit, Siri, iCloud, Apple Pay, App Store), Apple's role as both a controller and a platform enabling third-party data practices, and the need for users to separately review third-party app privacy policies for apps downloaded through the App Store.