This analysis describes what Apple App Store's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision defines the operational scope and technical limitations of Apple's advertising system, specifying that ad delivery relies on first-party data from Apple services only rather than data aggregated from external sources. This establishes the data practices governing personalized advertising delivery across Apple's ad-supported properties.
Users see personalized advertisements on App Store, Apple News, Stocks, and Apple TV based on location and first-party Apple data, but the terms specify that these ads do not utilize cross-platform data matching with third-party sources or data broker information. The provision defines what data Apple's advertising system does and does not use for ad personalization.
How other platforms handle this
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We share information with third parties who help us operate our business, including to assist us with marketing campaigns, advertising, analytics and research. These service providers are given access to your information as reasonably necessary to perform these tasks on our behalf and are obligated ...
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"Ads that are delivered by Apple's advertising platform may appear on the App Store, Apple News, Stocks, and Apple TV app depending on your location. Apple's advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.— Excerpt from Apple App Store's Apple Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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The provision defines the operational scope and technical limitations of Apple's advertising system, specifying that ad delivery relies on first-party data from Apple services only rather than data aggregated from external sources. This establishes the data practices governing personalized advertising delivery across Apple's ad-supported properties.
Users see personalized advertisements on App Store, Apple News, Stocks, and Apple TV based on location and first-party Apple data, but the terms specify that these ads do not utilize cross-platform data matching with third-party sources or data broker information. The provision defines what data Apple's advertising system does and does not use for ad personalization.
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