Apple App Store · Apple Privacy Policy · View original document ↗

Location Data Collection and Use

Medium severity Medium confidence Explicitdocumentlanguage Rare · 4 of 325 platforms
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Document Record

What it is

Apple collects your precise real-time location using GPS, Bluetooth, Wi-Fi, cell towers, and your IP address to provide location-based services, and may share this data with partners and licensees.

This analysis describes what Apple App Store's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Precise real-time location data is one of the most sensitive categories of personal information because it can reveal where you live, work, worship, seek medical care, and who you associate with. The fact that this data may be shared with partners and licensees extends its reach beyond Apple.

Interpretive note: The policy does not identify the specific partners and licensees who receive location data, limiting users' ability to fully assess downstream data practices.

Consumer impact (what this means for users)

Apple's collection of precise real-time location data using multiple tracking technologies means your physical movements can be tracked with high accuracy. Users should review Location Services settings on their device to control which apps and features can access their location and at what precision.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Open Settings on your iPhone or iPad, tap Privacy and Security, then Location Services. You can turn off Location Services entirely or set each app to Never, Ask Next Time, or While Using to limit location access.

How other platforms handle this

PlanetScale Medium

When you visit the Careers portion of our websites, we collect the information that you provide to us in connection with your job application. This includes but is not limited to business and personal contact information, professional credentials and skills, educational and work history and other in...

Uber Medium

Uber collects precise or approximate location data from riders' and order recipients' mobile devices when the Uber app is running in the foreground (app open and on-screen) or background (app open but not on-screen) of their device. Uber collects this data from the time a ride or order is requested ...

American Airlines Medium

American does not knowingly collect personal information directly from children – persons under the age of 13, or another age if required by applicable law – other than when required to comply with the law or for safety and security reasons. Due to the nature of our Services, we may collect travel i...

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▸ View Original Clause Language DOCUMENT RECORD
"
To provide location-based services on Apple products, Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple device. Where available, location-based services may use GPS, Bluetooth, and your IP address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine your devices' approximate or precise location.

— Excerpt from Apple App Store's Apple Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: Precise geolocation qualifies as sensitive personal information under the CPRA, entitling California residents to limit its use and disclosure. Under GDPR, precise location data requires a clear lawful basis and is subject to data minimization principles. The FTC has taken enforcement action regarding deceptive location data practices. Illinois, New York, and other states have enacted or are considering specific location privacy statutes. GOVERNANCE EXPOSURE: High. The combination of GPS, Bluetooth, Wi-Fi, and cell tower data creates precise, continuous location tracking capability. Sharing with partners and licensees amplifies this exposure. The policy does not specify the identity or category of location data licensees, which limits transparency. JURISDICTION FLAGS: California CPRA sensitive personal information rights apply to precise geolocation. EU GDPR data minimization and purpose limitation principles apply. Several US states including Virginia, Colorado, and Connecticut have enacted comprehensive privacy laws with provisions addressing geolocation data. CONTRACT AND VENDOR IMPLICATIONS: Organizations deploying Apple devices for employees should assess whether employee location data flows to Apple or third-party licensees and whether employee privacy notices address this. Mobile device management policies should specify which location services are enabled in corporate contexts. COMPLIANCE CONSIDERATIONS: Compliance teams should review whether Apple's location data sharing with unnamed partners and licensees is adequately disclosed to users at the point of collection. California organizations should verify that Apple's CPRA opt-out mechanisms for sensitive personal information including precise geolocation are functional and communicated to California users.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has enforcement authority over deceptive location data practices and has pursued actions related to mobile location data sharing with third parties.
    File a complaint →
  • State AG
    State attorneys general in California, Illinois, and other states with geolocation-specific privacy statutes have jurisdiction over location data practices affecting their residents.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Apple Privacy Policy
Entity
Apple App Store
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
May 9, 2026
Record ID
CA-P-002416
Document ID
CA-D-00024
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
994b983f6900cdaa9bdc93e6bbe73247775f83fe14db2d46bfab3b416f57d9b0
Analysis generated
April 27, 2026 10:36 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Apple App Store
Document: Apple Privacy Policy
Record ID: CA-P-002416
Captured: 2026-04-27 10:36:19 UTC
SHA-256: 994b983f6900cdaa…
URL: https://conductatlas.com/platform/apple-app-store/apple-privacy-policy/location-data-collection-and-use/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Apple App Store's Location Data Collection and Use clause do?

Precise real-time location data is one of the most sensitive categories of personal information because it can reveal where you live, work, worship, seek medical care, and who you associate with. The fact that this data may be shared with partners and licensees extends its reach beyond Apple.

How does this clause affect you?

Apple's collection of precise real-time location data using multiple tracking technologies means your physical movements can be tracked with high accuracy. Users should review Location Services settings on their device to control which apps and features can access their location and at what precision.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 4 platforms. See the full comparison.

Is ConductAtlas affiliated with Apple App Store?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Apple App Store.