Anthropic states it does not sell your personal data as defined under privacy laws. You can opt out of having your data used to show you targeted ads for Anthropic's own products.
This analysis describes what Anthropic's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy asserts that Anthropic does not sell personal data, which is a specific legal standard under CCPA and similar laws. However, the policy simultaneously discloses collection of advertising identifiers and provides a targeted advertising opt-out for Anthropic's own products, indicating some form of targeted advertising use for first-party promotion.
Interpretive note: The practical boundary between 'sale' and 'sharing for targeted advertising' under CPRA and equivalent state laws requires evaluation of actual data flows, which cannot be fully assessed from document text alone.
New explicit commitment not to sell personal data and new opt-out mechanism for targeted advertising, addressing emerging privacy law requirements.
View full change record →Anthropic states it does not sell personal data but does use personal data for targeted advertising of its own products and services; users can opt out of this use, and the opt-out mechanism details are referenced in the policy.
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"Sale & targeted Anthropic marketing of its products and services. Anthropic does not "sell" your personal data as that term is defined by applicable laws and regulations. You can opt-out of sharing your personal data for targeted advertising to promote our products and services.— Excerpt from Anthropic's Anthropic Privacy Policy
(1) REGULATORY LANDSCAPE: This provision directly engages CCPA section 1798.120 (right to opt out of sale of personal information) and CPRA provisions on sharing personal information for cross-context behavioral advertising, enforced by the California Privacy Protection Agency and California AG; and equivalent provisions in Virginia CDPA, Colorado CPA, and other state privacy laws. The distinction between 'sale' and 'sharing for targeted advertising' is a regulatory construct under CPRA that compliance teams should evaluate. (2) GOVERNANCE EXPOSURE: Low to Medium. The assertion that Anthropic does not sell personal data satisfies the technical legal standard under CCPA. However, the opt-out for targeted advertising of Anthropic's own products indicates first-party advertising data use, which may require evaluation under CPRA's sharing provisions and equivalent state laws. (3) JURISDICTION FLAGS: California residents have the most direct exposure given CCPA/CPRA's specific sale and sharing definitions. Virginia, Colorado, Connecticut, and other state privacy law jurisdictions may have analogous opt-out rights for targeted advertising. (4) CONTRACT AND VENDOR IMPLICATIONS: Compliance teams should assess whether data shared with advertising or analytics vendors for the purpose of promoting Anthropic's own products constitutes 'sharing' under CPRA and whether Global Privacy Control (GPC) signals are honored as required by California law. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should verify that the opt-out mechanism for targeted advertising is technically implemented consistently with GPC signal requirements under CPRA for California-facing services, and that the distinction between 'selling' and 'sharing' is accurately characterized in the policy relative to actual data flows.
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The policy asserts that Anthropic does not sell personal data, which is a specific legal standard under CCPA and similar laws. However, the policy simultaneously discloses collection of advertising identifiers and provides a targeted advertising opt-out for Anthropic's own products, indicating some form of targeted advertising use for first-party promotion.
Anthropic states it does not sell personal data but does use personal data for targeted advertising of its own products and services; users can opt out of this use, and the opt-out mechanism details are referenced in the policy.
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