This analysis describes what American Airlines's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational basis for American Airlines' cross-device behavioral advertising infrastructure. It authorizes the collection and combination of technical and personal data to support targeted advertising delivery both on American's properties and third-party websites.
Users of American Airlines' interactive services are subject to collection of technical and location data through tracking technologies, and this data may be combined with personally identifiable information to create targeted advertising profiles that follow users across browsers and devices. The terms authorize use of incomplete booking activity to generate subsequent targeted advertising.
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"When you use our Interactive Services, we may receive technical information such as your browser type, the type of operating system you use, your geolocation, the name of your internet service provider, mobile advertising identifiers, and pages visited. American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined with information that is personally identifiable in order to personalize our Interactive Services and advertising to your interests, including across browsers and devices. For example, if you spend time reviewing a particular flight or destination but do not complete a travel reservation, we may use this information to show you targeted advertising about similar flights or destinations on our Interactive Services or on third-party websites.— Excerpt from American Airlines's American Airlines Privacy Policy
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The provision establishes the operational basis for American Airlines' cross-device behavioral advertising infrastructure. It authorizes the collection and combination of technical and personal data to support targeted advertising delivery both on American's properties and third-party websites.
Users of American Airlines' interactive services are subject to collection of technical and location data through tracking technologies, and this data may be combined with personally identifiable information to create targeted advertising profiles that follow users across browsers and devices. The terms authorize use of incomplete booking activity to generate subsequent targeted advertising.
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