This analysis describes what Adobe's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the legal framework under which Adobe processes content data without explicit user consent, relying instead on a balancing test between Adobe's business interests and user privacy expectations. The provision operationalizes a mechanism for users to challenge specific processing activities while preserving Adobe's ability to continue processing where business or legal necessity applies.
The terms authorize automated analysis of user content as a standard practice under Adobe's legitimate interests framework. Users have the ability to object to such processing, but Adobe retains discretion to continue processing if it determines compelling business or legal grounds exist.
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"As required by Adobe to conduct our business and pursue our legitimate interests: Analyzing your content and its characteristics using automated techniques... Where we process your information based on legitimate interests, you can object to this processing in certain circumstances. In such cases, we will cease processing information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons.— Excerpt from Adobe's Adobe Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This clause establishes the legal framework under which Adobe processes content data without explicit user consent, relying instead on a balancing test between Adobe's business interests and user privacy expectations. The provision operationalizes a mechanism for users to challenge specific processing activities while preserving Adobe's ability to continue processing where business or legal necessity applies.
The terms authorize automated analysis of user content as a standard practice under Adobe's legitimate interests framework. Users have the ability to object to such processing, but Adobe retains discretion to continue processing if it determines compelling business or legal grounds exist.
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