Adobe uses 'legitimate interests' as the primary legal reason to process and share your data for marketing and product improvement without asking for your consent, unless the law in your location requires otherwise. You have the right to object, but Adobe can continue if it has sufficiently strong business reasons.
This analysis describes what Adobe's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This is a broad assertion that allows Adobe to process your data for marketing and sharing purposes by default, without your explicit consent, in jurisdictions where this basis is available. Users who wish to stop this processing must actively exercise their right to object.
Interpretive note: The adequacy of legitimate interests as a lawful basis for marketing data sharing is subject to ongoing regulatory interpretation, particularly under GDPR, and the threshold for Adobe's 'compelling legitimate grounds' override of user objections is not specified in the policy.
Adobe's default approach to marketing-related data processing is to rely on legitimate interests rather than seeking your consent, meaning data sharing for marketing purposes may occur automatically unless you actively object, and Adobe retains discretion to override your objection if it identifies compelling business reasons.
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"As required by Adobe to conduct our business and pursue our legitimate interests: Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; Where we process your information based on legitimate interests, you can object to this processing in certain circumstances. In such cases, we will cease processing information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons. If legitimate interest is not an available legal basis in a particular jurisdiction, we will engage in the processing activities described above on a legal basis that is available in that particular jurisdiction.Excerpt from Adobe's Privacy Policy
REGULATORY LANDSCAPE: The use of legitimate interests as a lawful basis under GDPR Article 6(1)(f) requires a three-part balancing test (purpose, necessity, balancing of interests), and regulators including the Irish DPC and the European Data …
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This is a broad assertion that allows Adobe to process your data for marketing and sharing purposes by default, without your explicit consent, in jurisdictions where this basis is available. Users who wish to stop this processing must actively exercise their right to object.
Adobe's default approach to marketing-related data processing is to rely on legitimate interests rather than seeking your consent, meaning data sharing for marketing purposes may occur automatically unless you actively object, and Adobe retains discretion to override your objection if it identifies compelling business reasons.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Adobe.