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Perplexity AI updated its Enterprise Terms on July 23, 2026 to clarify its privacy practices. The revised introduction states that the company has updated its consumer Privacy Notice with more detail about cookies, first-party advertising measurement, and privacy choices, and explicitly clarifies that it does not sell personal data or share queries, prompts, or conversation content with advertisers. This change adds specificity to privacy disclosures but does not alter core contractual obligations or introduce new data-sharing arrangements.
The updated Enterprise Terms clarify Perplexity's privacy practices by stating the company does not sell personal data or share queries, prompts, or conversation content with advertisers. The revision also adds explicit detail about cookies and first-party advertising measurement in the Privacy Notice. These clarifications do not change underlying practices but provide explicit transparency regarding data handling.
The updated terms provide explicit assurance regarding data handling practices—specifically that Perplexity does not sell personal data or share conversation content with advertisers. This clarification may reduce consumer concern about advertiser access to user data and adds specificity to privacy disclosures that may be referenced in vendor contracts, DPAs, or internal privacy documentation.
Explicitly clarifies that Perplexity does not sell personal data to third parties.
Clarifies that queries, prompts, and conversation content are not shared with advertisers.
Adds detail about cookies and first-party advertising measurement practices in Privacy Notice.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change is a privacy clarification and disclosure update, not a substantive operational change. Perplexity explicitly states it does not sell personal data or share conversation content with advertisers, and adds detail about cookies and first-party advertising measurement. For organizations using Perplexity Enterprise, this may require updates to vendor privacy attestations or data processing documentation if those documents reference the Privacy Notice or make representations about advertiser data sharing. No new compliance obligations appear to be created, but DPAs or vendor contracts that reference the Privacy Notice should be reviewed for accuracy.
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Analyst $49/moConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003921.
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