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Perplexity AI updated its Data Processing Addendum to add detail about cookies, first-party advertising measurement, and privacy choices. The update also includes a clarification that the company does not sell personal data or share queries, prompts, or conversation content with advertisers. This provides more specificity about data handling practices and advertising measurement approaches.
The updated Data Processing Addendum provides expanded detail about how cookies and first-party advertising measurement function, as well as privacy choices available to users. The revision explicitly clarifies that Perplexity does not sell personal data and does not share your queries, prompts, or conversation content with advertisers. This clarification narrows the scope of data sharing practices that users may have been uncertain about.
The updated language establishes explicit boundaries around data sharing with advertisers and clarifies advertising measurement practices. This provides users and regulators with clearer specificity about what personal data is and is not shared, reducing ambiguity in Perplexity's data handling disclosures.
Explicitly states Perplexity does not sell personal data or share queries, prompts, or conversation content with advertisers.
Expanded detail provided on cookies and first-party advertising measurement practices.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change is primarily clarificatory rather than substantive. Perplexity has added specificity to its Data Processing Addendum regarding cookies, first-party advertising measurement, and a clear statement that personal data is not sold and queries are not shared with advertisers. For organizations that rely on Perplexity's services or have assessed Perplexity as a vendor, this clarification may reduce ambiguity in data handling disclosures. The change does not appear to create new vendor obligations or alter existing contractual relationships materially.
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Analyst $49/moConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003922.
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