Perplexity AI updated its Data Processing Addendum to add detail about cookies, first-party advertising measurement, and privacy choices. The update also includes a clarification that the company does not sell personal data or share queries, prompts, or conversation content with advertisers. This provides more specificity about data handling practices and advertising measurement approaches.
The updated Data Processing Addendum provides expanded detail about how cookies and first-party advertising measurement function, as well as privacy choices available to users. The revision explicitly clarifies that Perplexity does not sell personal data and does not share your queries, prompts, or conversation content with advertisers. This clarification narrows the scope of data sharing practices that users may have been uncertain about.
Explicitly states Perplexity does not sell personal data or share queries, prompts, or conversation content with advertisers.
Expanded detail provided on cookies and first-party advertising measurement practices.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change is primarily clarificatory rather than substantive. Perplexity has added specificity to its Data Processing Addendum regarding cookies, first-party advertising measurement, and a clear statement that personal data is not sold and queries are …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003922.
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The document's introductory sentence was revised in an update detected on August 24, 2026. The change removed a reference to …
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