SoFi updated its cookie and tracking technology disclosures on May 31, 2026. Previously, the privacy notice stated the company uses pixels and tracking technologies to collect information and shares this with social media, advertising, and analytics partners, with an opt-out option for non-essential cookies. The updated language now provides a Privacy Preference Center that explains how cookies work, describes the types of information collected, and offers granular controls allowing users to block specific cookie categories, though some blocking may impact site functionality.
The updated terms establish a more detailed explanation of how cookies and tracking technologies operate on SoFi's website. Previously, the privacy notice used shorter language that grouped cookie management under a simple opt-out mechanism. The revised policy introduces a Privacy Preference Center with category-based controls (Functional Cookies, and potentially others) and explicitly discloses that blocking certain cookies may impact site functionality or service availability. You can now manage cookie preferences by category rather than accepting or declining all tracking at once.
→ Visit the Privacy Preference Center when prompted or from the privacy settings link
→ Review each cookie category and toggle categories to disable non-essential tracking
→ Note which categories impact site functionality before disabling them
Added structured, category-based cookie management in place of binary accept/decline model.
Eliminated assertion that non-selection constitutes agreement to tracking technologies.
Added explicit statement that blocking certain cookies may impair site functionality or service availability.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change reflects a shift toward more granular consent mechanisms and improved cookie disclosures. The updated language aligns with common privacy best practices and requirements under GDPR, CCPA, and similar frameworks that expect transparent, category-specific …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002518.
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