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SoFi's Privacy Notice was updated to explicitly include 'Direct Deposit Bonus Amounts and Timing Structure' as a category of personal information subject to disclosure to third parties. Previously, this specific data type was not listed in the disclosure table. The updated policy now authorizes SoFi to share information about direct deposit bonuses and their timing with the same categories of third parties already disclosed (service providers, advertisers, marketing partners, and others), for the same stated business purposes including marketing and research.
The updated privacy notice explicitly identifies direct deposit bonus amounts and timing as a category of personal information that SoFi may disclose to third parties for business purposes, including marketing and advertising. This information may now be shared with advertising partners, marketing companies, and other disclosed third parties. The change clarifies what data is subject to existing disclosure provisions rather than establishing new sharing authorities.
The updated notice explicitly identifies direct deposit bonus data as subject to disclosure to advertisers and marketing partners. This clarifies what specific financial incentive information SoFi may use for marketing purposes and could affect how bonus offers are targeted or promoted across third-party platforms.
Direct deposit bonus amounts and timing are now explicitly listed as personal information that may be disclosed to service providers, advertisers, marketing partners, and other third parties for marketing and research purposes.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change adds explicit categorization of direct deposit bonus data to SoFi's published disclosure table. It does not appear to grant new authorities but rather clarifies an existing data type within the scope of already-disclosed recipients and purposes. Organizations using SoFi services should verify their vendor contracts and privacy impact assessments account for this disclosed data type. No new regulatory exposure appears created by the clarification itself, though data protection frameworks like CCPA may apply to how bonus data is classified and shared.
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Analyst $49/moConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003756.
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