Zillow shares your device identifiers and browsing behavior on its platform with advertising networks and social media companies to show you targeted ads and measure how well those ads work.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your home search activity, device identifiers, and on-platform behavior are transmitted to third-party ad networks, meaning your real estate interests may be used to profile you across the broader internet.
Interpretive note: The specific list of advertising and analytics partners is not enumerated in the document, making it difficult to assess the full scope of data recipients without reviewing Zillow's separate vendor or cookie disclosures.
Your browsing and search activity on Zillow may be shared with advertising partners including social media platforms, contributing to cross-site behavioral profiles that can influence advertising you see beyond Zillow's own services.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"We share personal information with advertising and analytics partners to deliver targeted advertisements, measure ad effectiveness, and improve our services. This may include sharing identifiers, device information, and information about your interactions with our services with third-party advertising networks and social media platforms.Excerpt from Zillow's Privacy Notice
1) REGULATORY LANDSCAPE: This provision directly engages the CCPA/CPRA definition of 'sharing' personal information for cross-context behavioral advertising, which does not require monetary consideration to qualify.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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Your home search activity, device identifiers, and on-platform behavior are transmitted to third-party ad networks, meaning your real estate interests may be used to profile you across the broader internet.
Your browsing and search activity on Zillow may be shared with advertising partners including social media platforms, contributing to cross-site behavioral profiles that can influence advertising you see beyond Zillow's own services.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.