Zillow · Zillow Privacy Notice · View original document ↗

Sharing Personal Data with Real Estate Professionals

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Document Record

What it is

When you send a message or inquiry on Zillow, your name, contact details, and search preferences can be shared not just with the agent or lender you contacted, but also with others Zillow believes may help you.

This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Users submitting a single inquiry may receive outreach from multiple professionals they did not individually select, because Zillow treats the inquiry as authorization to share data more broadly.

Interpretive note: The exact scope of 'other real estate professionals' who receive shared data is not precisely defined in the document, creating ambiguity about the full extent of disclosure per inquiry.

Consumer impact (what this means for users)

If you contact an agent or lender through Zillow, your contact information and search behavior may be passed to additional real estate professionals beyond your intended recipient, potentially resulting in unsolicited contact.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit Zillow's privacy preferences page and select the option to opt out of the sale or sharing of your personal information before submitting any inquiries.

Cross-platform context

See how other platforms handle Sharing Personal Data with Real Estate Professionals and similar clauses.

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▸ View Original Clause Language DOCUMENT RECORD
"
When you submit an inquiry or contact request through our services, we share your personal information with the real estate professionals you contact, as well as other real estate professionals who may be able to assist you. This may include your name, contact information, and information about your home search preferences.

— Excerpt from Zillow's Zillow Privacy Notice

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

1) REGULATORY LANDSCAPE: This provision implicates the CCPA/CPRA definition of 'sharing' personal information and the adequacy of consent at the point of inquiry submission. The FTC Act's deceptive practices standard applies to whether the breadth of disclosure is adequately communicated to users. TCPA (Telephone Consumer Protection Act) enforcement by the FCC is also relevant if shared contact data is used for automated phone or text outreach by multiple parties. 2) GOVERNANCE EXPOSURE: High. The provision authorizes sharing personal contact data with an undefined set of 'other real estate professionals' beyond the directly contacted party, which may not align with user expectations at the point of consent. If consideration flows from professionals to Zillow in exchange for these referrals, this sharing may constitute a 'sale' under CCPA, triggering additional opt-out and disclosure obligations. 3) JURISDICTION FLAGS: California users have the strongest protections under CCPA/CPRA; the provision's breadth warrants review under CCPA's definition of 'sale' and 'sharing.' Virginia, Colorado, and Connecticut privacy laws similarly require transparency about secondary data uses. TCPA exposure exists nationally if shared data enables automated marketing contacts. 4) CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should assess whether data processing agreements with real estate professional partners include appropriate use restrictions, prohibiting secondary sales or uses of user data received through the Zillow referral pipeline. Liability for unsolicited contact by downstream professionals may rest with Zillow depending on the terms of those agreements. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should review whether the consent mechanism at the inquiry submission point is sufficiently specific to authorize sharing with unspecified third-party professionals. A consent architecture audit is warranted to determine whether Zillow's disclosure satisfies CCPA's notice requirements and whether a 'Do Not Sell or Share' opt-out is available prior to inquiry submission.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has jurisdiction over unfair or deceptive data sharing practices and may evaluate whether Zillow's disclosure of inquiry data to multiple undisclosed professionals is adequately transparent.
    File a complaint →
  • State AG
    State attorneys general, particularly California's, have enforcement authority under CCPA/CPRA over the adequacy of consent and disclosure when personal data is shared with third-party real estate professionals.
    File a complaint →

Provision details

Document information
Document
Zillow Privacy Notice
Entity
Zillow
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 9, 2026
Record ID
CA-P-007586
Document ID
CA-D-00425
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d2177cd32c0778bdf2b989631cf90498c72c0da57b731114d71b367b8a080851
Analysis generated
May 9, 2026 20:32 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zillow
Document: Zillow Privacy Notice
Record ID: CA-P-007586
Captured: 2026-05-09 20:32:53 UTC
SHA-256: d2177cd32c0778bd…
URL: https://conductatlas.com/platform/zillow/zillow-privacy-notice/sharing-personal-data-with-real-estate-professionals/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Zillow's Sharing Personal Data with Real Estate Professionals clause do?

Users submitting a single inquiry may receive outreach from multiple professionals they did not individually select, because Zillow treats the inquiry as authorization to share data more broadly.

How does this clause affect you?

If you contact an agent or lender through Zillow, your contact information and search behavior may be passed to additional real estate professionals beyond your intended recipient, potentially resulting in unsolicited contact.

Is ConductAtlas affiliated with Zillow?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.