When you send a message or inquiry on Zillow, your name, contact details, and search preferences can be shared not just with the agent or lender you contacted, but also with others Zillow believes may help you.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users submitting a single inquiry may receive outreach from multiple professionals they did not individually select, because Zillow treats the inquiry as authorization to share data more broadly.
Interpretive note: The exact scope of 'other real estate professionals' who receive shared data is not precisely defined in the document, creating ambiguity about the full extent of disclosure per inquiry.
If you contact an agent or lender through Zillow, your contact information and search behavior may be passed to additional real estate professionals beyond your intended recipient, potentially resulting in unsolicited contact.
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"When you submit an inquiry or contact request through our services, we share your personal information with the real estate professionals you contact, as well as other real estate professionals who may be able to assist you. This may include your name, contact information, and information about your home search preferences.— Excerpt from Zillow's Zillow Privacy Notice
1) REGULATORY LANDSCAPE: This provision implicates the CCPA/CPRA definition of 'sharing' personal information and the adequacy of consent at the point of inquiry submission. The FTC Act's deceptive practices standard applies to whether the breadth of disclosure is adequately communicated to users. TCPA (Telephone Consumer Protection Act) enforcement by the FCC is also relevant if shared contact data is used for automated phone or text outreach by multiple parties. 2) GOVERNANCE EXPOSURE: High. The provision authorizes sharing personal contact data with an undefined set of 'other real estate professionals' beyond the directly contacted party, which may not align with user expectations at the point of consent. If consideration flows from professionals to Zillow in exchange for these referrals, this sharing may constitute a 'sale' under CCPA, triggering additional opt-out and disclosure obligations. 3) JURISDICTION FLAGS: California users have the strongest protections under CCPA/CPRA; the provision's breadth warrants review under CCPA's definition of 'sale' and 'sharing.' Virginia, Colorado, and Connecticut privacy laws similarly require transparency about secondary data uses. TCPA exposure exists nationally if shared data enables automated marketing contacts. 4) CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should assess whether data processing agreements with real estate professional partners include appropriate use restrictions, prohibiting secondary sales or uses of user data received through the Zillow referral pipeline. Liability for unsolicited contact by downstream professionals may rest with Zillow depending on the terms of those agreements. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should review whether the consent mechanism at the inquiry submission point is sufficiently specific to authorize sharing with unspecified third-party professionals. A consent architecture audit is warranted to determine whether Zillow's disclosure satisfies CCPA's notice requirements and whether a 'Do Not Sell or Share' opt-out is available prior to inquiry submission.
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Users submitting a single inquiry may receive outreach from multiple professionals they did not individually select, because Zillow treats the inquiry as authorization to share data more broadly.
If you contact an agent or lender through Zillow, your contact information and search behavior may be passed to additional real estate professionals beyond your intended recipient, potentially resulting in unsolicited contact.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.