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The policy states that Zillow's services are not directed to children under 13, prohibits knowing collection of personal information from this age group, and commits to deleting such data upon discovery.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Zillow's stated compliance posture under COPPA, which governs online collection of personal information from children under 13 and is enforced by the FTC.
New provision explicitly addressing COPPA compliance and clarifying age restrictions, demonstrating commitment to protecting children's privacy.
View full change record →Under this clause, Zillow asserts it does not knowingly collect data from children under 13 and will delete such data if discovered; parents or guardians who believe their child's information has been collected can contact Zillow to request deletion.
How other platforms handle this
You may make a verifiable consumer request related to your personal information twice per 12-month period.
where the EU GDPR or UK GDPR applies, we will respond within one calendar month of receiving a verifiable request, and where your request is complex...we may extend that period by up to a further two months.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
Monitoring
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"Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as soon as possible.Excerpt from Zillow's Privacy Notice
1. REGULATORY LANDSCAPE: This provision engages the Children's Online Privacy Protection Act (COPPA), enforced by the FTC. COPPA requires verifiable parental consent before collecting personal information from children under 13, imposes specific notice and deletion obligations, and prohibits conditioning services on disclosure of personal information beyond what is reasonably necessary. The policy's standard COPPA disclaimer does not describe age verification mechanisms or parental consent processes. 2. GOVERNANCE EXPOSURE: Low to Medium. The absence of described age verification mechanisms in the policy text creates uncertainty about whether Zillow's technical controls are sufficient to prevent collection from users under 13 who may access the platform. The FTC has enforced COPPA against platforms that failed to implement adequate age screening. 3. JURISDICTION FLAGS: COPPA applies nationally in the United States. California's Age-Appropriate Design Code Act (CAADCA), if operative, may impose additional obligations for services likely accessed by users under 18, including default privacy settings and data minimization requirements. 4. CONTRACT AND VENDOR IMPLICATIONS: Third-party advertising and analytics integrations on Zillow properties should be reviewed to confirm that tracking technologies are not deployed in contexts where children under 13 are likely users. Service provider agreements should address COPPA compliance obligations. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should verify that age screening or verification controls are implemented at account creation and service access points. The policy's deletion commitment upon discovery of underage data collection should be supported by an operational incident response procedure.
Regulatory citations, enforcement risk, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This provision establishes Zillow's stated compliance posture under COPPA, which governs online collection of personal information from children under 13 and is enforced by the FTC.
Under this clause, Zillow asserts it does not knowingly collect data from children under 13 and will delete such data if discovered; parents or guardians who believe their child's information has been collected can contact Zillow to request deletion.
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.