Zillow may buy or receive your personal data from outside sources such as data brokers and advertising companies, then combine it with what it already knows about you to build a more detailed profile.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Data enrichment from third-party brokers means Zillow's profile of you may include information you never directly provided to the company, potentially including demographic, financial, or behavioral data from other platforms.
Interpretive note: The document describes third-party sources at a categorical level without enumerating specific vendors or data types received, limiting the ability to fully assess the scope of enrichment practices.
Removal of specific data broker disclosure could indicate consolidation into the new 'Categories of Personal Information Collected' provision, or may represent reduced transparency about third-party data sourcing.
View full change record →Zillow may combine information purchased from data brokers or received from advertising partners with your on-platform activity, meaning its profile of you could be broader than what you consciously shared, and this combined data may be used for targeting and service personalization.
How other platforms handle this
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
"We may receive personal information about you from third parties, including data brokers, advertising partners, real estate data providers, and other sources. We may combine this information with other personal information we have collected about you to improve our services and provide more personalized experiences.Excerpt from Zillow's Privacy Notice
1) REGULATORY LANDSCAPE: Acquisition and use of data broker data engages the FTC's regulatory focus on data broker transparency and the CCPA/CPRA requirement to disclose categories of personal information collected from all sources, including third …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
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Data enrichment from third-party brokers means Zillow's profile of you may include information you never directly provided to the company, potentially including demographic, financial, or behavioral data from other platforms.
Zillow may combine information purchased from data brokers or received from advertising partners with your on-platform activity, meaning its profile of you could be broader than what you consciously shared, and this combined data may be used for targeting and service personalization.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.