If you live in California, you can ask Zillow what data it has on you, request that it be deleted or corrected, and opt out of your data being sold or shared for advertising, without facing any penalty for doing so.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
These rights give California consumers meaningful control over their personal data, including the ability to stop Zillow from sharing home search and contact data with advertisers and partners.
CCPA-specific provision replaced with broader 'State Privacy Rights' provision that covers multiple jurisdictions, reflecting evolution toward multi-state privacy compliance framework.
View full change record →California residents can submit requests to access, delete, or correct their personal information held by Zillow, and can opt out of data sharing for advertising purposes, with the process available through Zillow's online privacy portal.
How other platforms handle this
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
Not be Discriminated Against by us for exercising your privacy rights.
You may contact our privacy team with any requests of disclosure, correction, or deletion of your personal information. You may also request suspension of use or suspension of sharing of your personal information with certain third parties.
"California residents have the right to know what personal information we collect, use, disclose, and sell; the right to delete personal information we have collected from them; the right to correct inaccurate personal information; the right to opt-out of the sale or sharing of their personal information; and the right not to be discriminated against for exercising these rights. To exercise these rights, California residents may submit a request through our privacy portal or by calling our toll-free number.Excerpt from Zillow's Privacy Notice
1) REGULATORY LANDSCAPE: This provision directly implements the CCPA as amended by the CPRA, enforced by the California Privacy Protection Agency (CPPA) and the California Attorney General.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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These rights give California consumers meaningful control over their personal data, including the ability to stop Zillow from sharing home search and contact data with advertisers and partners.
California residents can submit requests to access, delete, or correct their personal information held by Zillow, and can opt out of data sharing for advertising purposes, with the process available through Zillow's online privacy portal.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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