Zillow · Zillow Privacy Notice · View original document ↗

Location Data Collection

Medium severity Medium confidence Explicitdocumentlanguage Uncommon · 17 of 325 platforms
Share 𝕏 Share in Share 🔒 PDF
Monitor governance changes for Zillow Create a free account to receive the weekly governance digest and monitor one platform for governance changes.
Create free account No credit card required.
Document Record

What it is

If you use the Zillow app, it may collect your precise GPS location (with your permission) to show nearby listings and improve services, and may share that location data with outside vendors.

This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Precise location data is among the most sensitive personal data categories and can reveal daily routines, home address, and patterns of movement; its sharing with third-party providers extends its exposure beyond Zillow.

Interpretive note: The document does not specify which third-party service providers receive location data or for what precise purposes, limiting assessment of actual data exposure.

Consumer impact (what this means for users)

The Zillow app may collect and share your precise GPS location with third-party service providers for service delivery and improvement purposes, and users can control this by adjusting location permissions in their device settings.

How other platforms handle this

Uber Medium

Uber collects precise or approximate location data from riders' and order recipients' mobile devices when the Uber app is running in the foreground (app open and on-screen) or background (app open but not on-screen) of their device. Uber collects this data from the time a ride or order is requested ...

PlanetScale Medium

When you visit the Careers portion of our websites, we collect the information that you provide to us in connection with your job application. This includes but is not limited to business and personal contact information, professional credentials and skills, educational and work history and other in...

American Airlines Medium

American does not knowingly collect personal information directly from children – persons under the age of 13, or another age if required by applicable law – other than when required to comply with the law or for safety and security reasons. Due to the nature of our Services, we may collect travel i...

See all platforms with this clause type →

Monitoring

Zillow has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.

Start Watcher free trial Or create a free account →
▸ View Original Clause Language DOCUMENT RECORD
"
We collect precise location information from your device when you use our mobile applications, subject to your device permissions. We use this information to provide location-based features such as nearby listings and to improve our services. We may also share location information with third-party service providers.

— Excerpt from Zillow's Zillow Privacy Notice

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

1) REGULATORY LANDSCAPE: Precise location data collection and sharing engages the FTC Act's unfair or deceptive practices standards, which the FTC has applied to location data brokers and app developers. California's CPRA classifies precise geolocation as 'sensitive personal information,' triggering specific opt-out rights and use limitations. Other state laws (Virginia, Colorado, Connecticut) similarly treat precise location as a sensitive data category. 2) GOVERNANCE EXPOSURE: Medium. The provision is standard for real estate apps but the disclosure that location data may be shared with 'third-party service providers' without named recipients or specified use limitations creates transparency concerns under CPRA's sensitive personal information framework. Users may not realize location data persists beyond in-session feature delivery. 3) JURISDICTION FLAGS: California's CPRA requires that sensitive personal information, including precise geolocation, be subject to a 'Limit the Use of My Sensitive Personal Information' right. Zillow must provide a clear mechanism for users to restrict the use of their precise location data to only what is necessary to provide the service. Illinois BIPA does not directly apply to GPS data, but location data collected in Illinois warrants monitoring given ongoing legislative activity. 4) CONTRACT AND VENDOR IMPLICATIONS: Agreements with third-party service providers receiving location data should specify permissible uses, data retention limits, and security requirements. Sharing precise location with advertising partners, if it occurs, could constitute 'sharing' of sensitive personal information under CPRA, triggering additional opt-out obligations. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that Zillow's 'Limit Sensitive Information' opt-out mechanism covers precise geolocation as required by CPRA, and that third-party service providers receiving location data are bound by appropriate contractual use restrictions. A data flow mapping exercise should confirm whether location data reaches any advertising or analytics partners.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

Track 1 platform — free Try Watcher free for 14 days

Free: track 1 platform + weekly digest. Watcher: 10 platforms + same-day alerts. No credit card required.

Applicable agencies

  • FTC
    The FTC has taken enforcement action against companies that share or sell precise location data without adequate disclosure or consent, under Section 5 of the FTC Act.
    File a complaint →
  • State AG
    California's CPPA enforces CPRA rights specific to sensitive personal information including precise geolocation, including the right to limit its use.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Zillow Privacy Notice
Entity
Zillow
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 9, 2026
Record ID
CA-P-007591
Document ID
CA-D-00425
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d2177cd32c0778bdf2b989631cf90498c72c0da57b731114d71b367b8a080851
Analysis generated
May 9, 2026 20:32 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zillow
Document: Zillow Privacy Notice
Record ID: CA-P-007591
Captured: 2026-05-09 20:32:53 UTC
SHA-256: d2177cd32c0778bd…
URL: https://conductatlas.com/platform/zillow/zillow-privacy-notice/location-data-collection/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

Related Analysis

Professional Governance Intelligence

Need to monitor specific governance provisions?

Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Start Professional free trial

Or start with Watcher →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Zillow's Location Data Collection clause do?

Precise location data is among the most sensitive personal data categories and can reveal daily routines, home address, and patterns of movement; its sharing with third-party providers extends its exposure beyond Zillow.

How does this clause affect you?

The Zillow app may collect and share your precise GPS location with third-party service providers for service delivery and improvement purposes, and users can control this by adjusting location permissions in their device settings.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 17 platforms. See the full comparison.

Is ConductAtlas affiliated with Zillow?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.