If you use the Zillow app, it may collect your precise GPS location (with your permission) to show nearby listings and improve services, and may share that location data with outside vendors.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Precise location data is among the most sensitive personal data categories and can reveal daily routines, home address, and patterns of movement; its sharing with third-party providers extends its exposure beyond Zillow.
Interpretive note: The document does not specify which third-party service providers receive location data or for what precise purposes, limiting assessment of actual data exposure.
The Zillow app may collect and share your precise GPS location with third-party service providers for service delivery and improvement purposes, and users can control this by adjusting location permissions in their device settings.
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"We collect precise location information from your device when you use our mobile applications, subject to your device permissions. We use this information to provide location-based features such as nearby listings and to improve our services. We may also share location information with third-party service providers.— Excerpt from Zillow's Zillow Privacy Notice
1) REGULATORY LANDSCAPE: Precise location data collection and sharing engages the FTC Act's unfair or deceptive practices standards, which the FTC has applied to location data brokers and app developers. California's CPRA classifies precise geolocation as 'sensitive personal information,' triggering specific opt-out rights and use limitations. Other state laws (Virginia, Colorado, Connecticut) similarly treat precise location as a sensitive data category. 2) GOVERNANCE EXPOSURE: Medium. The provision is standard for real estate apps but the disclosure that location data may be shared with 'third-party service providers' without named recipients or specified use limitations creates transparency concerns under CPRA's sensitive personal information framework. Users may not realize location data persists beyond in-session feature delivery. 3) JURISDICTION FLAGS: California's CPRA requires that sensitive personal information, including precise geolocation, be subject to a 'Limit the Use of My Sensitive Personal Information' right. Zillow must provide a clear mechanism for users to restrict the use of their precise location data to only what is necessary to provide the service. Illinois BIPA does not directly apply to GPS data, but location data collected in Illinois warrants monitoring given ongoing legislative activity. 4) CONTRACT AND VENDOR IMPLICATIONS: Agreements with third-party service providers receiving location data should specify permissible uses, data retention limits, and security requirements. Sharing precise location with advertising partners, if it occurs, could constitute 'sharing' of sensitive personal information under CPRA, triggering additional opt-out obligations. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that Zillow's 'Limit Sensitive Information' opt-out mechanism covers precise geolocation as required by CPRA, and that third-party service providers receiving location data are bound by appropriate contractual use restrictions. A data flow mapping exercise should confirm whether location data reaches any advertising or analytics partners.
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Precise location data is among the most sensitive personal data categories and can reveal daily routines, home address, and patterns of movement; its sharing with third-party providers extends its exposure beyond Zillow.
The Zillow app may collect and share your precise GPS location with third-party service providers for service delivery and improvement purposes, and users can control this by adjusting location permissions in their device settings.
ConductAtlas has identified this type of provision across 17 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.