The policy states that personal information is retained for as long as necessary to fulfill collection purposes, satisfy legal obligations, resolve disputes, and enforce agreements, with retention periods varying by data type and purpose.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Retention period disclosures are required under CCPA/CPRA and are relevant to consumer deletion rights; indefinite or purpose-based retention policies without specific timeframes may be subject to regulatory scrutiny in jurisdictions requiring retention limitation disclosures.
Interpretive note: The policy does not specify retention periods for individual data categories, creating uncertainty about whether the disclosure meets CPRA's specificity requirements.
Changed 'to provide our services' to 'to fulfill the purposes for which it was collected' and revised 'depends' to 'may vary,' making language slightly more conditional.
View full change record →The agreement establishes purpose-based retention without specifying fixed retention periods for most data categories; users with deletion rights under applicable state law can submit deletion requests through Zillow's privacy portal regardless of the stated retention basis.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. The retention period may vary depending on the type of information and the purpose for which it was collected.Excerpt from Zillow's Privacy Notice
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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Retention period disclosures are required under CCPA/CPRA and are relevant to consumer deletion rights; indefinite or purpose-based retention policies without specific timeframes may be subject to regulatory scrutiny in jurisdictions requiring retention limitation disclosures.
The agreement establishes purpose-based retention without specifying fixed retention periods for most data categories; users with deletion rights under applicable state law can submit deletion requests through Zillow's privacy portal regardless of the stated retention basis.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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