Zillow keeps your personal data for as long as it says it needs to, with no specific timeframes stated, and the length depends on what type of information it is and why it was collected.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Without specific retention periods, users cannot know how long their home search history, financial data, or contact information will be held, and broader retention windows increase the risk of data exposure in security incidents.
Interpretive note: The exact retention language in the document is summarized based on standard Zillow policy structure; specific verbatim text was not fully extractable from the provided document. The vagueness of the formulation is the source of interpretive uncertainty.
Zillow does not specify concrete retention periods for different data categories, meaning your personal information including financial data and home search history may be retained indefinitely until you request deletion or Zillow determines retention is no longer necessary.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention period depends on the type of information and the purpose for which it was collected.Excerpt from Zillow's Privacy Notice
1) REGULATORY LANDSCAPE: CCPA/CPRA requires that retention periods, or the criteria used to determine them, be disclosed to consumers.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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Without specific retention periods, users cannot know how long their home search history, financial data, or contact information will be held, and broader retention windows increase the risk of data exposure in security incidents.
Zillow does not specify concrete retention periods for different data categories, meaning your personal information including financial data and home search history may be retained indefinitely until you request deletion or Zillow determines retention is no longer necessary.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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