If you live in California, you can ask Zillow what data it has on you, request that it be deleted or corrected, and opt out of your data being sold or shared for advertising, without facing any penalty for doing so.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
These rights give California consumers meaningful control over their personal data, including the ability to stop Zillow from sharing home search and contact data with advertisers and partners.
California residents can submit requests to access, delete, or correct their personal information held by Zillow, and can opt out of data sharing for advertising purposes, with the process available through Zillow's online privacy portal.
How other platforms handle this
If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA). These rights may include: the right to know about personal information collected, disclosed, or sold; the right to delete personal information collected from you; the right to opt-out of t...
If you are a California resident, you have the right to know what personal information we collect, use, disclose, and sell about you. You have the right to request deletion of your personal information, subject to certain exceptions. You have the right to opt out of the sale or sharing of your perso...
If you are a California resident, you have the right to know what personal information we collect about you, the right to delete personal information we have collected from you, the right to correct inaccurate personal information, the right to opt out of the sale or sharing of your personal informa...
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"California residents have the right to know what personal information we collect, use, disclose, and sell; the right to delete personal information we have collected from them; the right to correct inaccurate personal information; the right to opt-out of the sale or sharing of their personal information; and the right not to be discriminated against for exercising these rights. To exercise these rights, California residents may submit a request through our privacy portal or by calling our toll-free number.— Excerpt from Zillow's Zillow Privacy Notice
1) REGULATORY LANDSCAPE: This provision directly implements the CCPA as amended by the CPRA, enforced by the California Privacy Protection Agency (CPPA) and the California Attorney General. Key CPRA rights referenced include the right to correct, which was added by the CPRA effective January 2023. The non-discrimination provision aligns with CCPA Section 1798.125. 2) GOVERNANCE EXPOSURE: Medium. The provision's compliance quality depends on operationalization: whether the privacy portal functions correctly, whether verification requirements are proportionate, and whether requests are fulfilled within CCPA's statutory timeframes (45 days, extendable by 45 additional days). Failure to honor these rights within required timeframes creates enforcement exposure with the CPPA. 3) JURISDICTION FLAGS: These rights apply specifically to California residents. Users in Virginia, Colorado, Connecticut, and other states with comprehensive privacy laws have analogous but not identical rights under their respective state frameworks; the document's handling of non-California state rights is a separate review area. 4) CONTRACT AND VENDOR IMPLICATIONS: Downstream data sharing agreements with real estate professionals and advertising partners must include provisions enabling Zillow to fulfill deletion requests affecting data already shared with those parties. Vendor contracts should specify deletion obligations upon receipt of a valid consumer request. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the privacy portal for CPRA compliance including correct right-to-correct workflows, Global Privacy Control (GPC) signal recognition, and timely response tracking. The non-discrimination provision should be assessed against any gating of premium features on data sharing consent.
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These rights give California consumers meaningful control over their personal data, including the ability to stop Zillow from sharing home search and contact data with advertisers and partners.
California residents can submit requests to access, delete, or correct their personal information held by Zillow, and can opt out of data sharing for advertising purposes, with the process available through Zillow's online privacy portal.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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