When a parent signs in with a Google Account, YouTube Kids collects the parent's account credentials plus the child's name or nickname, age, and birth month if provided, creating a named profile linked to the child's activity data.
This analysis describes what YouTube Kids's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The creation of a named child profile that includes age and birth month, linked to watch and search history, represents a more detailed personal data record than the signed-out state and has direct implications for COPPA compliance given the identifiable nature of the information.
Choosing to sign in and create a child profile means your child's name or nickname, age, and birth month are collected and linked to their activity data, creating a more identifiable record than the signed-out mode. Parents who wish to minimize personal data collection can use the signed-out mode, which does not collect this profile information.
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"If you sign in to YouTube Kids with your Google Account, the app will collect your Google Account information, such as email address and password, and, as applicable, will collect profile information for any profiles you create for your child as well as your parental controls and customization preferences. The profile information will include your child's name or nickname, their age, and their month of birth if you choose to provide it.— Excerpt from YouTube Kids's YouTube Kids Privacy Notice
REGULATORY LANDSCAPE: The collection of a child's name, age, and birth month is unambiguously personal information under COPPA, triggering COPPA's full notice and verifiable parental consent requirements. The FTC enforces these requirements. For EEA users, this data constitutes personal data of a child under GDPR, requiring a lawful basis for processing, which for children under 16 (or a lower age set by member states) must include parental consent. GOVERNANCE EXPOSURE: High. The collection of directly identifying information about child users (name, age, birth month) linked to behavioral activity data (watch and search history) represents the highest data sensitivity level in this notice. Compliance teams should ensure that the parental consent mechanism for profile creation satisfies COPPA's verifiable parental consent standard and that data minimization principles are applied. JURISDICTION FLAGS: US (COPPA, FTC), EEA (GDPR Article 8, Irish DPC), California (CCPA, California Age-Appropriate Design Code). The collection of children's birth months linked to identifiable profiles may also engage Illinois and other state privacy laws depending on how the data is stored and processed. CONTRACT AND VENDOR IMPLICATIONS: Any processors that access child profile data (name, age, birth month linked to activity history) must be subject to data processing agreements that reflect the heightened sensitivity of this data category. Institutional deployers should assess whether recommending the signed-in profile mode is consistent with their own legal obligations regarding child data. COMPLIANCE CONSIDERATIONS: Compliance teams should verify that the verifiable parental consent mechanism used during Google Account sign-in and profile creation meets COPPA's standards, including that parents are clearly informed of the specific data collected (name, age, birth month) and its use before consent is obtained. Data retention policies for child profile data should be reviewed to ensure they are proportionate and consistent with COPPA's data minimization requirements.
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The creation of a named child profile that includes age and birth month, linked to watch and search history, represents a more detailed personal data record than the signed-out state and has direct implications for COPPA compliance given the identifiable nature of the information.
Choosing to sign in and create a child profile means your child's name or nickname, age, and birth month are collected and linked to their activity data, creating a more identifiable record than the signed-out mode. Parents who wish to minimize personal data collection can use the signed-out mode, which does not collect this profile information.
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