“We associate an identifier that's unique to the app with the videos your child has watched and terms they've searched for to recommend content likely to be of interest to them, subject to the controls described below.”
This analysis describes what YouTube Kids's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
A persistent app-level identifier is used to profile a child's viewing and search behavior for recommendation purposes, meaning behavioral data is actively used to shape the child's content experience.
Interpretive note: The phrase 'subject to the controls described below' references controls not quoted in this excerpt; those controls are noted as omitted_material.
Your child's watch history and search terms are linked to a unique identifier and used to personalize content recommendations, though controls described elsewhere in the notice apply.
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"We associate an identifier that's unique to the app with the videos your child has watched and terms they've searched for to recommend content likely to be of interest to them, subject to the controls described below.Excerpt from YouTube Kids's Privacy Notice
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A persistent app-level identifier is used to profile a child's viewing and search behavior for recommendation purposes, meaning behavioral data is actively used to shape the child's content experience.
Your child's watch history and search terms are linked to a unique identifier and used to personalize content recommendations, though controls described elsewhere in the notice apply.
ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.
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