This analysis describes what YouTube Kids's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
A persistent app-level identifier is used to profile a child's viewing and search behavior for recommendation purposes, meaning behavioral data is actively used to shape the child's content experience.
Interpretive note: The phrase 'subject to the controls described below' references controls not quoted in this excerpt; those controls are noted as omitted_material.
Your child's watch history and search terms are linked to a unique identifier and used to personalize content recommendations, though controls described elsewhere in the notice apply.
How other platforms handle this
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
We use Service Data to provide you and our customers with recommendations (for example, suggesting ways to better secure your account or data, reduce service charges or improve performance, or optimize your configurations)...
Where the law allows us to, we may use the content you and other users have posted for training or to help us to improve the way we filter content on our platform.
Monitoring
YouTube Kids has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"We associate an identifier that's unique to the app with the videos your child has watched and terms they've searched for to recommend content likely to be of interest to them, subject to the controls described below.— Excerpt from YouTube Kids's YouTube Kids Privacy Notice
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
A persistent app-level identifier is used to profile a child's viewing and search behavior for recommendation purposes, meaning behavioral data is actively used to shape the child's content experience.
Your child's watch history and search terms are linked to a unique identifier and used to personalize content recommendations, though controls described elsewhere in the notice apply.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by YouTube Kids.