YouTube Kids records what videos your child watches, what they search for, and how they interact with ads and content; if your child uses voice search, their voice is briefly recorded and then deleted.
This analysis describes what YouTube Kids's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Watch history and search terms are used to recommend content and serve contextual ads, meaning the app builds a behavioral profile of your child's viewing habits even without collecting their name.
Your child's watch history, search terms, and ad interactions are collected and used to personalize content recommendations and serve contextual advertising, creating a behavioral record of their app use. Voice data is collected during voice searches but the notice states it is immediately deleted after processing.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
"App activity. This information includes the videos your child watches, their search terms, and other interactions with content and ads in the app. If a child uses audio features in the app such as voice search, the app briefly collects voice information. This information is processed to allow for use of the audio feature and immediately deleted.Excerpt from YouTube Kids's Privacy Notice
REGULATORY LANDSCAPE: The collection of watch history, search terms, and persistent identifiers from users under 13 implicates COPPA as enforced by the FTC.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Watch history and search terms are used to recommend content and serve contextual ads, meaning the app builds a behavioral profile of your child's viewing habits even without collecting their name.
Your child's watch history, search terms, and ad interactions are collected and used to personalize content recommendations and serve contextual advertising, creating a behavioral record of their app use. Voice data is collected during voice searches but the notice states it is immediately deleted after processing.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by YouTube Kids.