This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision creates a dual compliance structure in which either the user (if 13+) or the parent/guardian (if enabling minor access) becomes the liable party under the terms of service. This allocation of contractual responsibility determines which party the service provider may hold accountable for terms violations and platform conduct.
For users 13 and older, the provision applies the full terms directly to the individual user. For users under 13, the provision transfers primary contractual obligation to the parent or legal guardian who enables access, making that adult responsible for the child's adherence to all service terms and YouTube's policies.
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"You must be at least 13 years old to use the Service; however, children of all ages may use the Service and YouTube Kids (where available) if enabled by a parent or legal guardian. If you are a parent or legal guardian of a minor in your country, by allowing your child to use the Service, you are subject to the terms of this Agreement and responsible for your child's activity on the Service.— Excerpt from YouTube Ads's YouTube Terms of Service
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This provision creates a dual compliance structure in which either the user (if 13+) or the parent/guardian (if enabling minor access) becomes the liable party under the terms of service. This allocation of contractual responsibility determines which party the service provider may hold accountable for terms violations and platform conduct.
For users 13 and older, the provision applies the full terms directly to the individual user. For users under 13, the provision transfers primary contractual obligation to the parent or legal guardian who enables access, making that adult responsible for the child's adherence to all service terms and YouTube's policies.
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