The agreement reserves YouTube's right to suspend or terminate a user's Google account or Service access based on material or repeated agreement breaches, legal requirements, or a reasonable belief that the user's conduct creates or could create liability or harm.
This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes suspension or termination based on conduct that YouTube reasonably believes could create liability, a standard that is prospective and discretionary rather than requiring a confirmed violation. The scope extends to the user's entire Google account, not solely their YouTube access.
Interpretive note: The 'reasonably believes' and 'could create' liability standard is discretionary and its practical application depends on YouTube's internal enforcement procedures, which are not fully defined in this document.
Under this clause, YouTube may suspend or terminate access to the entire Google account, not solely YouTube, based on a reasonable belief that conduct creates or could create liability or harm, with notice obligations subject to specified exceptions. Users may appeal termination or suspension using the form provided at the support link referenced in the agreement.
How other platforms handle this
If we become aware that a child has provided us with personal data without parental consent, we remove such data and terminate the child's account (except where we are required to retain all or a portion of such data for compliance purposes).
we have adopted a policy of terminating, in appropriate circumstances, the accounts of users who repeatedly infringe the intellectual property rights of others.
If we learn that we've collected the personal data of a child under the age of 13 or 16, as applicable, we'll take reasonable steps to delete the personal data. This may require us to delete the Skillshare account...
"YouTube reserves the right to suspend or terminate your Google account or your access to all or part of the Service if (a) you materially or repeatedly breach this Agreement; (b) we are required to do so to comply with a legal requirement or a court order; or (c) we reasonably believe that there has been conduct that creates (or could create) liability or harm to any user, other third party, YouTube or our Affiliates.Excerpt from YouTube Ads's YouTube Terms of Service
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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision authorizes suspension or termination based on conduct that YouTube reasonably believes could create liability, a standard that is prospective and discretionary rather than requiring a confirmed violation. The scope extends to the user's entire Google account, not solely their YouTube access.
Under this clause, YouTube may suspend or terminate access to the entire Google account, not solely YouTube, based on a reasonable belief that conduct creates or could create liability or harm, with notice obligations subject to specified exceptions. Users may appeal termination or suspension using the form provided at the support link referenced in the agreement.
ConductAtlas has identified this type of provision across 276 platforms. See the full comparison.
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