This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated Privacy Policy now explicitly discloses how Google handles data under U.S. state privacy laws, particularly California's CCPA. Google states that it does not sell personal information and does not share it as that term is defined under the CCPA. The policy details user rights to access information, request deletion, correct information, and opt out of certain profiling and targeted advertising. Users can exercise these rights through tools like My Activity and My Ad Center, or by contacting Google directly. The policy also provides specific handling of health data under Washington's My Health My Data Act and Nevada Senate Bill 370, where Google processes such information only with user consent or as otherwise permitted by law.
View change record →The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →How other platforms handle this
Affirm maintains physical, electronic and procedural security measures to guard against unauthorized access to systems and uses safeguards such as firewalls and data encryption.
We utilize appropriate encryption techniques to protect your data from unauthorized access.
In order to provide certain Services, we may require access to location information, including geolocation information collected from your device. If you do not consent to collection of this information, certain Services may not function properly...
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"We use encryption to keep your data private while in transit— Excerpt from YouTube Ads's Google Privacy Policy
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The clause states: “We use encryption to keep your data private while in transit”
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