This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes Google's operational authority to gather precise and approximate location information across multiple data sources, enabling location-based service delivery and analytics functions within the Google services ecosystem.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Users of Google services operate under terms that authorize continuous location data collection through various technical mechanisms. The provision does not require explicit user action per collection event but applies as written upon continued use of the service.
How other platforms handle this
We collect information about your precise or approximate location as determined through data such as your IP address, GPS, and other inputs from your device, with your permission where required. We may use this information to provide, personalize, and improve our services, and for safety purposes.
Device and Connection Information. Consistent with your device or browser permissions, your device or browser automatically sends us information about when and how you install, access, or use our Services. This includes information such as your device type, operating system information, browser info...
Uber collects precise or approximate location data from riders' and order recipients' mobile devices when the Uber app is running in the foreground (app open and on-screen) or background (app open but not on-screen) of their device. Uber collects this data from the time a ride or order is requested ...
Monitoring
YouTube Ads has changed this document before.
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"When you use Google services, we may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide Google with information on nearby devices, Wi-Fi access points, and cell towers.— Excerpt from YouTube Ads's Google Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The clause establishes Google's operational authority to gather precise and approximate location information across multiple data sources, enabling location-based service delivery and analytics functions within the Google services ecosystem.
Users of Google services operate under terms that authorize continuous location data collection through various technical mechanisms. The provision does not require explicit user action per collection event but applies as written upon continued use of the service.
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