Yelp · Yelp Privacy Policy

Account Closure and Data Retention

Medium severity
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Why it matters

Closing your account does not immediately result in deletion of all your personal data, and public contributions may persist, limiting the practical effectiveness of account deletion.

Consumer impact

Yelp collects extensive personal data including precise geolocation, phone call recordings, device identifiers, and browsing behavior, which is shared with advertising partners and third-party businesses for targeted marketing. Consumers' data may be sold or shared with third parties for cross-context behavioral advertising without explicit opt-in consent for most users. You can opt out of the sale or sharing of your personal information by visiting Yelp's privacy settings or submitting a request at https://www.yelp.com/ccpa_request.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Close Your Account
    To close your account and request data deletion, log into Yelp, go to Account Settings, and follow the account closure process; additionally submit a formal deletion request at https://www.yelp.com/ccpa_request to ensure all personal data is erased.

Applicable agencies

  • FTC
    The FTC enforces against deceptive practices related to promises of data deletion and the retention of consumer data beyond what is disclosed.
    File a complaint →

Provision details

Document information
Document
Yelp Privacy Policy
Entity
Yelp
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001278
Document ID
CA-D-00240
Evidence Provenance
Source URL
Wayback Machine
SHA-256
9d37b5ed16f57725b4e1e8511dcaac9b91822bca96682083a4b851128c4231b3
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Yelp | Document: Yelp Privacy Policy | Record: CA-P-001278
Captured: 2026-03-20 10:08:33 UTC | SHA-256: 9d37b5ed16f57725…
URL: https://conductatlas.com/platform/yelp/yelp-privacy-policy/account-closure-and-data-retention/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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