Yelp Privacy Policy — Yelp

10 Total

4 High severity

6 Medium severity

0 Low severity

Summary

This is Yelp's privacy policy — the document that explains what personal information Yelp collects about you when you use its website or app, how it uses that information, and who it shares it with. Yelp collects a wide range of data including your name, location, browsing behavior, and even phone call recordings, and shares it with advertisers and business partners. Depending on where you live, you may have rights to access, delete, or opt out of the sale or sharing of your personal data.

Technical Summary

Yelp's Privacy Policy (last updated October 1, 2025, effective January 1, 2026) governs the collection, use, and sharing of personal information across Yelp's websites, mobile applications, and communications services. The policy establishes broad data collection practices encompassing account information, usage data, location data, device identifiers, communications content, and third-party sourced data. It discloses sharing of personal information with advertising partners, business partners, service providers, and in connection with corporate transactions. The policy creates rights for US residents under CCPA/CPRA (including opt-out of data sale/sharing and sensitive data limitations), European residents under GDPR (including data subject rights and lawful basis disclosures via Yelp Ireland Ltd.), and Quebec residents under Law 25. Notably, the policy includes provisions on AI-powered features, precise geolocation tracking, and cross-context behavioral advertising.

Institutional Analysis

This policy engages CCPA/CPRA (California), GDPR (EU/EEA/UK via Yelp Ireland Ltd. as data controller), and Quebec's Law 25, requiring compliance with data subject rights including access, deletion, correction, and opt-out of sale/sharing. The collection of precise geolocation, sensitive personal in…

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Evidence Provenance

Captured March 19, 2026 15:00 UTC

Document ID CA-D-000240

Version ID CA-V-000165

Source URL https://www.yelp.com/static?p=privacy

Wayback Machine View archived versions →

SHA-256 361a02d4cbc0c22ab0b48642c77d491b8b1c4392e16652556a5738426ddfe9b0

✓ Snapshot stored ✓ Text extracted ✓ Change verified ✓ Cryptographically signed

Change Timeline

March 19, 2026 — Initial capture

First snapshot archived

361a02d4…

High Severity — 4 provisions

Precise Geolocation Tracking
Yelp collects your precise GPS location from your device when you use the app, and may use this data to personalize content, target advertising, and share it with third-party partners.

Added March 20, 2026
Phone Call Recording and Monitoring
When you make or receive calls through Yelp's platform (such as calls to businesses), Yelp may record, transcribe, and analyze those calls for quality assurance, fraud prevention, and service improvement purposes.

Added March 20, 2026
Sale and Sharing of Personal Data with Advertising Partners
Yelp shares your personal information, including browsing behavior and identifiers, with advertising partners for the purpose of targeted and cross-context behavioral advertising.

Added March 20, 2026
Third-Party Data Collection and Sharing
Yelp both collects data about you from third-party sources (such as data brokers and social networks) and shares your data with third parties including advertising partners, analytics providers, and business partners.

Added March 20, 2026

Medium Severity — 6 provisions

AI Feature Data Use
Yelp uses artificial intelligence features that process your personal information, including content you submit, to power AI-driven tools and may use your data to train or improve AI models.

Added March 20, 2026
CCPA/CPRA Consumer Rights for US Residents
California residents and certain other US state residents have the right to know what personal data Yelp holds about them, request its deletion, correct inaccuracies, opt out of its sale or sharing, and limit use of sensitive personal information.

Added March 20, 2026
GDPR Rights for European Residents
If you are a resident of the EEA, Switzerland, or the UK, Yelp Ireland Ltd. is your data controller and you have GDPR rights including access, erasure, portability, objection, and the right to lodge a complaint with a supervisory authority.

Added March 20, 2026
Account Closure and Data Retention
When you close your Yelp account, Yelp retains certain data for a period of time and some public content (such as reviews) may remain visible even after closure.

Added March 20, 2026
Children's Privacy Restriction
Yelp states that its Service is not directed to children under 13 and that it does not knowingly collect personal information from children under 13.

Added March 20, 2026
Policy Modification Without Direct Notice
Yelp reserves the right to modify this Privacy Policy and will indicate the date of the last update, but may not directly notify users of changes beyond posting an updated version on its website.

Added March 20, 2026