Wix keeps your personal data for as long as it needs to for business or legal purposes, using a judgment-based approach rather than fixed deletion timelines.
This analysis describes what Wix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Open-ended retention language means your data could be held for extended periods, and the absence of specific retention periods makes it harder to predict when your information will be deleted.
Wix does not commit to specific data retention timelines, instead relying on purpose-based retention criteria; this means personal data may be retained for variable and potentially extended periods depending on Wix's internal assessments.
How other platforms handle this
We retain personal data for as long as necessary to provide our products and services, or for other legitimate purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. Because these needs can vary for different data types in the context of different pr...
We retain personal data for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements, to resolve disputes, and to enforce our agreements. The criteria used to determine our retention periods include: the length of ...
We may retain de-identified or aggregated information that can no longer be used to identify you for any period of time, including indefinitely.
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"We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the personal data, and whether we can achieve those purposes through other means.— Excerpt from Wix's Wix Privacy Policy
(1) REGULATORY LANDSCAPE: GDPR Article 5(1)(e) requires that personal data be kept in a form that permits identification of data subjects for no longer than is necessary for processing purposes (storage limitation principle). The absence of specific retention periods in a privacy policy is not itself a GDPR violation if records of processing activities document specific retention schedules, but DPAs have noted that vague retention language may indicate inadequate retention governance. CCPA does not impose specific retention limits but requires accurate disclosure of how long data is retained or the criteria used. (2) GOVERNANCE EXPOSURE: Low to Medium. Purpose-based retention is a legitimate approach under GDPR, but regulators expect documented retention schedules in the records of processing activities (ROPA) even where the public-facing policy uses general language. (3) JURISDICTION FLAGS: EU and EEA regulators apply the storage limitation principle most strictly; national DPAs in Germany, France, and the Netherlands have cited inadequate retention policies in enforcement actions. UK ICO guidance requires retention schedules. (4) CONTRACT AND VENDOR IMPLICATIONS: Organizations using Wix as a processor should confirm that Wix's DPA includes specific or ascertainable retention periods for different categories of data, particularly employee and customer personal data. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should request Wix's retention schedule for the categories of personal data relevant to their deployment and ensure that post-termination data deletion or return obligations are clearly addressed in the DPA.
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Open-ended retention language means your data could be held for extended periods, and the absence of specific retention periods makes it harder to predict when your information will be deleted.
Wix does not commit to specific data retention timelines, instead relying on purpose-based retention criteria; this means personal data may be retained for variable and potentially extended periods depending on Wix's internal assessments.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Wix.