This analysis describes what Wix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The reasonably necessary standard means retention duration is not fixed and may vary depending on purpose, leaving users uncertain about how long their data is held.
Interpretive note: The excerpt references several additional factors Wix considers when determining retention period, including data amount, nature, sensitivity, and potential risk of harm, which are recorded in omitted_material rather than the canonical claim.
Your Personal Information may be held by Wix for as long as Wix determines is reasonably necessary for its stated purposes.
How other platforms handle this
If the Services are made available to you through an organization (e.g., your employer), we retain your information as long as required by the administrator of your account.
At the end of the retention period, personal information will be deleted, destroyed, or deidentified.
We will promptly destroy personal information at the end of the retention period, as described above. When we destroy personal information, we do so in a way that prevents that information from being restored or reconstructed.
"We retain your Personal Information for the time period reasonably necessary to achieve the purposes described in this Privacy Policy...we consider the amount, nature, and sensitivity of such data, the potential risk of harm...Excerpt from Wix's Privacy Policy
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The reasonably necessary standard means retention duration is not fixed and may vary depending on purpose, leaving users uncertain about how long their data is held.
Your Personal Information may be held by Wix for as long as Wix determines is reasonably necessary for its stated purposes.
ConductAtlas has identified this type of provision across 267 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Wix.