Wix keeps your personal data for as long as it needs to for business or legal purposes, using a judgment-based approach rather than fixed deletion timelines.
This analysis describes what Wix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Open-ended retention language means your data could be held for extended periods, and the absence of specific retention periods makes it harder to predict when your information will be deleted.
Wix does not commit to specific data retention timelines, instead relying on purpose-based retention criteria; this means personal data may be retained for variable and potentially extended periods depending on Wix's internal assessments.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the personal data, and whether we can achieve those purposes through other means.Excerpt from Wix's Privacy Policy
(1) REGULATORY LANDSCAPE: GDPR Article 5(1)(e) requires that personal data be kept in a form that permits identification of data subjects for no longer than is necessary for processing purposes (storage limitation principle).
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Open-ended retention language means your data could be held for extended periods, and the absence of specific retention periods makes it harder to predict when your information will be deleted.
Wix does not commit to specific data retention timelines, instead relying on purpose-based retention criteria; this means personal data may be retained for variable and potentially extended periods depending on Wix's internal assessments.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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