Wix can use data that has been stripped of identifying information for any purpose it chooses, including analytics, research, and marketing, without restriction.
This analysis describes what Wix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
While de-identification reduces privacy risk, the practical robustness of de-identification methods varies, and regulators in some jurisdictions apply scrutiny to whether data is truly irreversible.
Interpretive note: The technical rigor of Wix's de-identification methods is not described in the policy; the adequacy of the carve-out under GDPR depends on whether data meets the anonymization threshold, which cannot be assessed from policy language alone.
Wix retains broad rights to use de-identified or aggregated versions of your personal data for any internal purpose, including commercial analytics and product development, without needing consent, and these uses fall outside the scope of data subject rights requests.
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Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We may use aggregated and/or de-identified information, which cannot reasonably be used to identify you, for any purpose, including for research, analytics, marketing, and product improvement purposes. Wix will not attempt to re-identify such information.Excerpt from Wix's Privacy Policy
(1) REGULATORY LANDSCAPE: GDPR Recital 26 provides that de-identified data falls outside GDPR scope only where re-identification is not reasonably possible; the standard is a practical one and regulators (including the Article 29 Working Party's …
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While de-identification reduces privacy risk, the practical robustness of de-identification methods varies, and regulators in some jurisdictions apply scrutiny to whether data is truly irreversible.
Wix retains broad rights to use de-identified or aggregated versions of your personal data for any internal purpose, including commercial analytics and product development, without needing consent, and these uses fall outside the scope of data subject rights requests.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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