Whatnot · Whatnot Privacy Policy · View original document ↗

Third-Party Data Sharing for Advertising

High severity Uncommon · 9 of 343 platforms
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Recent governance activity Whatnot recorded 6 documented changes in the last 30 days.
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This analysis describes what Whatnot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational scope of data distribution within Whatnot's service infrastructure and advertising ecosystem. It defines which categories of entities receive access to user data and under what authorization bases (service provision versus direct marketing purposes).

Recent Activity

This document changed recently

High Jun 24, 2026

The updated Influencer Engagement Agreement now requires all disputes between influencers and Whatnot to be resolved through binding arbitration under the Terms of Service Section 21, rather than through California state or federal courts. This replaces the previous language permitting influencers to pursue legal claims in Los Angeles courts and waives jury trial rights. The agreement also removes language that explicitly limited dispute resolution to claims arising solely from the Influencer Agreement, extending arbitration to disputes relating to Whatnot Platform use and the influencer-platform relationship.

View change record →
High Jun 16, 2026

Under the updated agreement, Australian sellers can no longer resolve disputes through court proceedings in Los Angeles. Instead, all disputes related to the Whatnot platform or the seller relationship must be resolved through mandatory individual arbitration under Whatnot's main Terms of Service. The updated terms eliminate the jury trial waiver provision and replace court access with binding arbitration, with limited exceptions only as expressly permitted in the main Terms of Service.

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High May 30, 2026

The updated terms require all disputes arising from the Strategic Seller Agreement or a seller's relationship with Whatnot to be resolved through arbitration as defined in the main Terms of Service, rather than through litigation in California courts. Previously, sellers could bring claims in federal or state courts located in Los Angeles; under the revised language, this option is eliminated except where the Terms of Service arbitration section expressly permits court proceedings. The change applies to the relationship between individual sellers and Whatnot, affecting how contract disputes, payment disagreements, or other claims are processed and adjudicated.

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Consumer impact (what this means for users)

Users operate under terms that authorize data sharing with multiple categories of third parties for distinct purposes: service providers supporting platform operations, third parties conducting independent marketing activities, and advertising partners collecting cross-site behavioral data for ad targeting. The user's activities on the platform and other online services become available for use in targeted advertising delivery.

How other platforms handle this

Skillshare Medium

We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

Lyft Medium

We may share your personal information with third-party advertising partners. These companies may use information about your visits to our Services and other websites to show you relevant ads as you navigate the internet.

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▸ View Original Clause Language DOCUMENT RECORD
"
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share information with third parties for their own marketing purposes, subject to applicable law. We may allow third-party advertising partners to use cookies or similar technologies to collect information about your activities on our Services and other websites over time and across different websites and online services, and use this information to serve you targeted advertising.

— Excerpt from Whatnot's Whatnot Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Whatnot Privacy Policy
Entity
Whatnot
Document last updated
May 5, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-007064
Document ID
CA-D-00732
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
edfabe18c30c0c9dfe08867c3872885e0d963241db8222ec0afffc7bd4e70e0c
Analysis generated
May 20, 2026 21:58 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Whatnot
Document: Whatnot Privacy Policy
Record ID: CA-P-007064
Captured: 2026-05-20 21:58:33 UTC
SHA-256: edfabe18c30c0c9d…
URL: https://conductatlas.com/platform/whatnot/whatnot-privacy-policy/third-party-data-sharing-for-advertising/
Accessed: July 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Whatnot's Third-Party Data Sharing for Advertising clause do?

This provision establishes the operational scope of data distribution within Whatnot's service infrastructure and advertising ecosystem. It defines which categories of entities receive access to user data and under what authorization bases (service provision versus direct marketing purposes).

How does this clause affect you?

Users operate under terms that authorize data sharing with multiple categories of third parties for distinct purposes: service providers supporting platform operations, third parties conducting independent marketing activities, and advertising partners collecting cross-site behavioral data for ad targeting. The user's activities on the platform and other online services become available for use in targeted advertising delivery.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 9 platforms. See the full comparison.

Is ConductAtlas affiliated with Whatnot?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Whatnot.