Whatnot · Whatnot Privacy Policy · View original document ↗

Third-Party Data Sharing for Advertising

High severity Rare · 8 of 325 platforms
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Recent governance activity Whatnot recorded 5 documented changes in the last 30 days.
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This analysis describes what Whatnot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational scope of data distribution within Whatnot's service infrastructure and advertising ecosystem. It defines which categories of entities receive access to user data and under what authorization bases (service provision versus direct marketing purposes).

Recent Activity

This document changed recently

Medium May 14, 2026

The updated terms establish a new Creator Program for UK users that allows them to submit content (videos, shopping hauls, seller spotlights) and potentially receive program benefits including cash payments, shopping credit, or promotional support. The terms grant Whatnot a one-year non-exclusive license to use submitted content across all marketing channels worldwide for promotion, advertising, and derivative works without additional compensation beyond the stated program benefit. Creators must be at least 18 years old, maintain a valid Whatnot account, and complete identity verification and tax documentation before receiving any payment. The terms state explicitly that submission does not guarantee content will be selected, used, featured, or rewarded, and Whatnot retains discretion to reject, remove, or stop using content at any time.

View change record →

Consumer impact (what this means for users)

Users operate under terms that authorize data sharing with multiple categories of third parties for distinct purposes: service providers supporting platform operations, third parties conducting independent marketing activities, and advertising partners collecting cross-site behavioral data for ad targeting. The user's activities on the platform and other online services become available for use in targeted advertising delivery.

How other platforms handle this

LinkedIn Medium

We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

Waze Medium

We may share your information with third-party partners, including advertising and analytics companies, to help us understand how you use our services and to show you more relevant ads. These third parties may use cookies, web beacons, and other tracking technologies to collect information about you...

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▸ View Original Clause Language DOCUMENT RECORD
"
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share information with third parties for their own marketing purposes, subject to applicable law. We may allow third-party advertising partners to use cookies or similar technologies to collect information about your activities on our Services and other websites over time and across different websites and online services, and use this information to serve you targeted advertising.

— Excerpt from Whatnot's Whatnot Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Whatnot Privacy Policy
Entity
Whatnot
Document last updated
May 5, 2026
Tracking information
First tracked
May 11, 2026
Last verified
May 11, 2026
Record ID
CA-P-007064
Document ID
CA-D-00732
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
b004999cb5790fcea852f2c7a74f97dc701c834bd53dc7719ae5d0ff36889183
Analysis generated
May 11, 2026 06:35 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Whatnot
Document: Whatnot Privacy Policy
Record ID: CA-P-007064
Captured: 2026-05-11 06:35:36 UTC
SHA-256: b004999cb5790fce…
URL: https://conductatlas.com/platform/whatnot/whatnot-privacy-policy/third-party-data-sharing-for-advertising/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Whatnot's Third-Party Data Sharing for Advertising clause do?

This provision establishes the operational scope of data distribution within Whatnot's service infrastructure and advertising ecosystem. It defines which categories of entities receive access to user data and under what authorization bases (service provision versus direct marketing purposes).

How does this clause affect you?

Users operate under terms that authorize data sharing with multiple categories of third parties for distinct purposes: service providers supporting platform operations, third parties conducting independent marketing activities, and advertising partners collecting cross-site behavioral data for ad targeting. The user's activities on the platform and other online services become available for use in targeted advertising delivery.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.

Is ConductAtlas affiliated with Whatnot?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Whatnot.