The policy states that Waze shares de-identified account settings, location and route data, and metadata with Google affiliate mapping and navigation products for development and improvement purposes, and shares information with Google Ads for advertising and measurement.
This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that data collected through Waze flows into Google's broader mapping and advertising infrastructure, including Google Ads, which operates under Google's separate privacy policy and data governance framework.
The updated policy now applies to users of any age by removing the prior 16+ requirement, but does not explicitly state whether parental consent is required for minors. The policy defines Personal Information more broadly to include location, route information, and data reasonably linked to you by Waze. The company removed documentation of the 'find friends' feature that previously collected phone numbers from device contacts, suggesting that feature is no longer active or has been redesigned. Privacy controls remain available through in-app settings where you can adjust which Personal Information Waze collects and how it is used.
View change record →Under this clause, de-identified location, route, and metadata collected through Waze may be used to improve Google mapping products and to support Google Ads advertising and measurement systems. Users can review Google's advertising personalization settings through Google's My Ad Center, referenced in the policy.
How other platforms handle this
To support us in providing, integrating, promoting, and improving the Services, we may share personal information within our corporate family of companies that are related by common ownership or control.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
"Waze is a Google-owned entity and may also share Personal Information with its Google affiliates, such as subsidiaries, sister-companies and parent companies that belong to the Google group of companies; For example, Waze will share your de-identified information, including your Account settings, location and route-related data and meta-data with other Google mapping and navigation products and services to develop, maintain or improve Waze and/or Google's maps, speeds and closures information, as well as other navigation functionalities and road alerts. We work with other Google services such as Google Ads for advertising and ad measurement purposes. We may share information with Google for such purposes.Excerpt from Waze's Privacy Policy
1) REGULATORY LANDSCAPE: Cross-affiliate data sharing engages GDPR requirements for data processing agreements and purpose limitation under Articles 5, 13, and 28.
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This provision establishes that data collected through Waze flows into Google's broader mapping and advertising infrastructure, including Google Ads, which operates under Google's separate privacy policy and data governance framework.
Under this clause, de-identified location, route, and metadata collected through Waze may be used to improve Google mapping products and to support Google Ads advertising and measurement systems. Users can review Google's advertising personalization settings through Google's My Ad Center, referenced in the policy.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Waze.