Walmart · Walmart Privacy Policy · View original document ↗

Retail Media Network Data Sharing (Walmart Connect)

High severity Unique · 0 of 343 platforms
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This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational framework for Walmart's data monetization through its retail media network, defining the scope of permitted data sharing with advertising partners and clarifying the regulatory classification of such sharing under applicable state privacy statutes.

Consumer impact (what this means for users)

Under this clause, users' personal information may be shared with advertising and marketing partners for targeted advertising purposes. The terms provide an opt-out mechanism, meaning users must affirmatively exercise this right to prevent sharing; absent an opt-out election, the sharing practices described apply as written.

How other platforms handle this

MetaMask Medium

We may share your personal information with our affiliates, meaning entities that control, are controlled by, or are under common control with Consensys. We also share information with service providers who assist in operating our services, subject to confidentiality obligations.

Ledger Medium

At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.

Target Medium

Loyalty and partner program companies. We share information with our loyalty and partner program companies, like Ulta Beauty and Marriott.

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
We may share your personal information with advertising and marketing partners, including through our retail media network, Walmart Connect, to deliver targeted advertising on our platforms and on third-party platforms. This may constitute a 'sale' or 'sharing' of personal information under applicable state privacy laws. You have the right to opt out of this sale or sharing.

— Excerpt from Walmart's Walmart Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Walmart Privacy Policy
Entity
Walmart
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 12, 2026
Record ID
CA-P-005037
Document ID
CA-D-00617
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
9200be8a92b071fecc372cef5e5d5d41ac0ea9720243d99cf467dc9f3ca2026b
Analysis generated
May 7, 2026 15:27 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Walmart
Document: Walmart Privacy Policy
Record ID: CA-P-005037
Captured: 2026-05-07 15:27:09 UTC
SHA-256: 9200be8a92b071fe…
URL: https://conductatlas.com/platform/walmart/walmart-privacy-policy/retail-media-network-data-sharing-walmart-connect/
Accessed: July 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Walmart's Retail Media Network Data Sharing (Walmart Connect) clause do?

This provision establishes the operational framework for Walmart's data monetization through its retail media network, defining the scope of permitted data sharing with advertising partners and clarifying the regulatory classification of such sharing under applicable state privacy statutes.

How does this clause affect you?

Under this clause, users' personal information may be shared with advertising and marketing partners for targeted advertising purposes. The terms provide an opt-out mechanism, meaning users must affirmatively exercise this right to prevent sharing; absent an opt-out election, the sharing practices described apply as written.

Is ConductAtlas affiliated with Walmart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Walmart.