Walmart shares customer data including browsing activity, purchase history, and inferences with advertising partners through Walmart Connect, and acknowledges this may count as selling your data under California law, giving California residents the right to opt out.
This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The notice's acknowledgment that Walmart Connect data flows may constitute a 'sale' or 'sharing' under CCPA/CPRA triggers opt-out rights for California residents and GPC signal recognition obligations for Walmart's digital properties.
Interpretive note: The document was partially truncated in the source provided; the exact verbatim excerpt is reconstructed from the notice's disclosed structure and may not reproduce the precise word-for-word text of the published policy.
The policy states that Walmart shares identifiers, purchase history, browsing activity, and consumer inferences with third-party advertising partners through Walmart Connect, and that this activity may constitute a sale or sharing of personal information, requiring Walmart to provide and honor opt-out mechanisms for California residents.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
"We may share your personal information with our advertising partners, including through our Walmart Connect advertising platform. This sharing of data with third-party advertising partners may constitute a 'sale' or 'sharing' of personal information under California law. You have the right to opt out of the sale or sharing of your personal information.Excerpt from Walmart's Privacy Policy
1) REGULATORY LANDSCAPE: This provision directly implicates the CCPA as amended by the CPRA, enforced by the California Privacy Protection Agency and the California Attorney General.
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The notice's acknowledgment that Walmart Connect data flows may constitute a 'sale' or 'sharing' under CCPA/CPRA triggers opt-out rights for California residents and GPC signal recognition obligations for Walmart's digital properties.
The policy states that Walmart shares identifiers, purchase history, browsing activity, and consumer inferences with third-party advertising partners through Walmart Connect, and that this activity may constitute a sale or sharing of personal information, requiring Walmart to provide and honor opt-out mechanisms for California residents.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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