This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for Walmart's retail media business model, which monetizes customer data by enabling third-party advertisers to access purchase and browsing information for targeted marketing purposes. The authorization to share data with advertising partners represents a primary revenue stream for the retail media network function.
Under these terms, users' purchase history and browsing activity are collected and shared with advertising partners outside Walmart for the purpose of displaying targeted ads across multiple platforms. Users will receive personalized advertisements based on this shared data as they access Walmart properties and third-party sites and applications.
How other platforms handle this
We may share your personal information with our affiliates, meaning entities that control, are controlled by, or are under common control with Consensys. We also share information with service providers who assist in operating our services, subject to confidentiality obligations.
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
Loyalty and partner program companies. We share information with our loyalty and partner program companies, like Ulta Beauty and Marriott.
Monitoring
Walmart has changed this document before.
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"We use information we collect about you to show you personalized advertisements and offers on our sites, apps, and on third-party sites and apps. We may share your information with advertising partners so they can show you ads that are relevant to your interests. Walmart Connect, our retail media network, enables suppliers and other advertisers to reach Walmart customers through targeted advertising using purchase and browsing data.— Excerpt from Walmart's Walmart Privacy Notice
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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This provision establishes the operational framework for Walmart's retail media business model, which monetizes customer data by enabling third-party advertisers to access purchase and browsing information for targeted marketing purposes. The authorization to share data with advertising partners represents a primary revenue stream for the retail media network function.
Under these terms, users' purchase history and browsing activity are collected and shared with advertising partners outside Walmart for the purpose of displaying targeted ads across multiple platforms. Users will receive personalized advertisements based on this shared data as they access Walmart properties and third-party sites and applications.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Walmart.