What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.walmart.com/privacy', 'difficulty': 'EASY', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': "Visit https://www.walmart.com/privacy and select 'Do Not Sell or Share My Personal Information' to opt out of data sharing for targeted advertising through Walmart Connect and third-party advertising partners.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has jurisdiction over unfair or deceptive data practices under Section 5 of the FTC Act, including the use of consumer purchase data for targeted advertising without adequate disclosure or opt-out.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Retail Media Network Data Sharing (Walmart Connect) clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Retail Media Network Data Sharing (Walmart Connect) — Walmart

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What it is

Walmart uses your purchase history and browsing behavior to target you with personalized ads, and shares your data with advertisers through its Walmart Connect platform, including on third-party websites and apps outside Walmart.

Consumer impact (what this means for users)

Your purchase history, browsing behavior, and inferred preferences are shared with Walmart's advertising partners, meaning a retailer visit to buy household goods can result in targeted ads following you across the internet on unrelated platforms.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Visit https://www.walmart.com/privacy and select 'Do Not Sell or Share My Personal Information' to opt out of data sharing for targeted advertising through Walmart Connect and third-party advertising partners.

Cross-platform context

See how other platforms handle Retail Media Network Data Sharing (Walmart Connect) and similar clauses.

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Why it matters (compliance & risk perspective)

This means your shopping data is being monetized by Walmart through a sophisticated advertising business — your grocery and general merchandise purchases are used to build advertising profiles that extend well beyond the Walmart ecosystem.

View original clause language

We use information we collect about you to show you personalized advertisements and offers on our sites, apps, and on third-party sites and apps. We may share your information with advertising partners so they can show you ads that are relevant to your interests. Walmart Connect, our retail media network, enables suppliers and other advertisers to reach Walmart customers through targeted advertising using purchase and browsing data.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: This provision directly implicates CPRA §1798.120 (right to opt out of sharing personal information for cross-context behavioral advertising), enforced by the California Privacy Protection Agency; FTC Act Section 5 (unfair or deceptive practices in advertising data use); and DAA/NAI self-regulatory frameworks for interest-based advertising. The CPRA definition of 'sharing' explicitly encompasses non-monetary transfer of personal information for cross-context behavioral advertising, capturing retail media arrangements even absent a cash transaction for data. (2)

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Applicable agencies

FTC

The FTC has jurisdiction over unfair or deceptive data practices under Section 5 of the FTC Act, including the use of consumer purchase data for targeted advertising without adequate disclosure or opt-out.
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Provision details

Document information

Document

Walmart Privacy Notice

Entity

Walmart

Document last updated

April 29, 2026

Tracking information

First tracked

April 18, 2026

Last verified

April 18, 2026

Record ID

CA-P-002992

Document ID

CA-D-00258

Evidence Provenance

Source URL

https://corporate.walmart.com/privacy-security/walmart-privacy-notice

Wayback Machine

View archived versions →

SHA-256

a9ee3ba6f2187e683c4d4b255cd07aee0927a05d027accfcfac4dbe289054722

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Walmart | Document: Walmart Privacy Notice | Record: CA-P-002992
Captured: 2026-04-18 11:34:25 UTC | SHA-256: a9ee3ba6f2187e68…
URL: https://conductatlas.com/platform/walmart/walmart-privacy-notice/retail-media-network-data-sharing-walmart-connect/
Accessed: May 2, 2026

Classification

Severity

High

Retail Media Network Data Sharing (Walmart Connect)