Walmart · Walmart Privacy Notice · View original document ↗

Retail Media Network Data Sharing (Walmart Connect)

High severity Unique · 0 of 343 platforms
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This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational framework for Walmart's retail media business model, which monetizes customer data by enabling third-party advertisers to access purchase and browsing information for targeted marketing purposes. The authorization to share data with advertising partners represents a primary revenue stream for the retail media network function.

Consumer impact (what this means for users)

Under these terms, users' purchase history and browsing activity are collected and shared with advertising partners outside Walmart for the purpose of displaying targeted ads across multiple platforms. Users will receive personalized advertisements based on this shared data as they access Walmart properties and third-party sites and applications.

How other platforms handle this

MetaMask Medium

We may share your personal information with our affiliates, meaning entities that control, are controlled by, or are under common control with Consensys. We also share information with service providers who assist in operating our services, subject to confidentiality obligations.

Ledger Medium

At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.

Target Medium

Loyalty and partner program companies. We share information with our loyalty and partner program companies, like Ulta Beauty and Marriott.

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▸ View Original Clause Language DOCUMENT RECORD
"
We use information we collect about you to show you personalized advertisements and offers on our sites, apps, and on third-party sites and apps. We may share your information with advertising partners so they can show you ads that are relevant to your interests. Walmart Connect, our retail media network, enables suppliers and other advertisers to reach Walmart customers through targeted advertising using purchase and browsing data.

— Excerpt from Walmart's Walmart Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Walmart Privacy Notice
Entity
Walmart
Document last updated
May 5, 2026
Tracking information
First tracked
April 18, 2026
Last verified
May 12, 2026
Record ID
CA-P-002992
Document ID
CA-D-00258
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a9ee3ba6f2187e683c4d4b255cd07aee0927a05d027accfcfac4dbe289054722
Analysis generated
April 18, 2026 11:34 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Walmart
Document: Walmart Privacy Notice
Record ID: CA-P-002992
Captured: 2026-04-18 11:34:25 UTC
SHA-256: a9ee3ba6f2187e68…
URL: https://conductatlas.com/platform/walmart/walmart-privacy-notice/retail-media-network-data-sharing-walmart-connect/
Accessed: June 19, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Walmart's Retail Media Network Data Sharing (Walmart Connect) clause do?

This provision establishes the operational framework for Walmart's retail media business model, which monetizes customer data by enabling third-party advertisers to access purchase and browsing information for targeted marketing purposes. The authorization to share data with advertising partners represents a primary revenue stream for the retail media network function.

How does this clause affect you?

Under these terms, users' purchase history and browsing activity are collected and shared with advertising partners outside Walmart for the purpose of displaying targeted ads across multiple platforms. Users will receive personalized advertisements based on this shared data as they access Walmart properties and third-party sites and applications.

Is ConductAtlas affiliated with Walmart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Walmart.