The policy states that Walmart's services are not intended for children under 13, and that Walmart will delete personal information from children under 13 if it is inadvertently collected.
This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Walmart's stated approach to COPPA compliance, but the policy's in-store and loyalty program data collection practices may create scenarios where data about minors is collected incidentally through family accounts or in-store transactions, which warrants specific review.
Interpretive note: The specific COPPA compliance mechanisms and age-verification procedures in Walmart's systems are not fully described in the recoverable document text.
Parents whose children under 13 may have used Walmart's online services or provided personal information should be aware that the policy states Walmart will delete such information upon learning of the collection, and parents can submit a deletion request through the privacy portal to trigger this process.
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"Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information as soon as practicable.Excerpt from Walmart's Privacy Notice
REGULATORY LANDSCAPE: The Children's Online Privacy Protection Act (COPPA), enforced by the Federal Trade Commission, prohibits the collection of personal information from children under 13 without verifiable parental consent.
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This provision establishes Walmart's stated approach to COPPA compliance, but the policy's in-store and loyalty program data collection practices may create scenarios where data about minors is collected incidentally through family accounts or in-store transactions, which warrants specific review.
Parents whose children under 13 may have used Walmart's online services or provided personal information should be aware that the policy states Walmart will delete such information upon learning of the collection, and parents can submit a deletion request through the privacy portal to trigger this process.
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