California residents have the legal right to stop Visa from selling or sharing their personal information for targeted advertising by submitting an opt-out request online or by phone.
If you live in California, you can exercise a statutory right to prevent Visa from sharing your personal information — including spending data and behavioral inferences — with third parties for targeted advertising or analytics purposes.
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Compare across platforms →This provision gives California consumers a direct mechanism to limit how their personal data — including transaction history and behavioral profiles — is used for commercial purposes by Visa and its partners.
REGULATORY FRAMEWORK: This provision is directly required by the CCPA as amended by the CPRA (Cal. Civ. Code §1798.120, §1798.135), enforced by the California Privacy Protection Agency (CPPA) and California Attorney General. The CPRA expanded the opt-out right to include 'sharing' for cross-context behavioral advertising in addition to 'sale.' Global Privacy Control (GPC) signal honoring is required under CPPA regulations (11 C.C.R. §7025).
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