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The policy authorizes disclosure of email addresses, purchase history, and site and app activity to third-party advertising and analytics companies, which may use this data to create persistent cross-platform identifiers associated with customers, their households, or their devices, and may combine it with data from other sources for targeted advertising and audience matching.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes disclosure of personally identifying information including email addresses to third-party advertising companies for cross-platform identifier creation and audience matching, a practice that extends data use beyond Verizon's own platforms and involves third parties combining Verizon customer data with independently collected data.
The agreement authorizes Verizon to disclose customer email addresses, purchase data, and behavioral data to third-party advertising companies, which may create persistent identifiers linked to customers, households, and devices and use them for targeted advertising on Verizon and non-Verizon platforms. You can opt out of this data sharing by visiting the Your Privacy Choices page for your Verizon service.
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"We may disclose, or allow certain third-party advertising and analytics companies to collect personal information such as your email address, information about your purchase of products and services from us, and information about your activity on our sites and in our apps. These companies may use your email address, or other information they collect to create one or more identifiers associated with you, your household or your device(s) both on and off our sites and in our apps. They can use that information to help us provide more relevant Verizon advertising on our own and on non-Verizon sites and apps. These companies may combine this information with information they collect elsewhere to determine whether you or someone with similar interests may fit into an audience that advertisers, including Verizon, are trying to reach, to serve targeted advertising to you on our sites and other sites and platforms, or to find other potential customers.Excerpt from Verizon's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages the California Consumer Privacy Act and CPRA's sale and sharing definitions, under which disclosure of personal information to third-party advertising companies for cross-context behavioral advertising constitutes sharing subject to opt-out rights. Similar opt-out rights apply under Colorado, Connecticut, Virginia, and Texas privacy laws. The FTC Act's commercial surveillance framework applies to cross-platform identifier matching practices. The policy acknowledges California and other state opt-out rights and provides opt-out mechanisms for this purpose. (2) GOVERNANCE EXPOSURE: High. The disclosure of email addresses to third-party advertising companies for cross-platform identifier creation enables persistent user tracking across the internet beyond Verizon's own services. The policy states these companies may combine Verizon-sourced data with independently collected data, meaning the resulting data set and its uses are not fully within Verizon's direct control after disclosure. The policy requests that advertising companies disclose interest-based advertising techniques but states it requires them to comply with privacy laws, without specifying the contractual mechanism for that requirement. (3) JURISDICTION FLAGS: California CPRA defines cross-context behavioral advertising as sharing subject to opt-out rights; this provision is directly addressed by the policy's opt-out mechanism. Illinois BIPA may be implicated if advertising identifier matching involves biometric-derived identifiers. EU and UK residents are not covered by this policy, but equivalent practices would require GDPR-compliant consent under applicable European data protection law. (4) CONTRACT AND VENDOR IMPLICATIONS: The policy states that advertising companies are required to comply with privacy laws but does not specify audit rights, data processing agreement requirements, or mechanisms for Verizon to verify third-party compliance. Procurement teams should assess whether advertising partner contracts include data use limitation provisions, deletion obligations, and CCPA/CPRA-compliant data processing addenda. (5) COMPLIANCE CONSIDERATIONS: Legal teams should ensure that the opt-out mechanism for this data sharing satisfies Global Privacy Control signal requirements as stated elsewhere in the policy, confirm that all third-party advertising partners are disclosed or categorizable as required by applicable state privacy laws, and assess whether household-level identifier creation triggers any additional notice obligations under state privacy frameworks.
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This provision authorizes disclosure of personally identifying information including email addresses to third-party advertising companies for cross-platform identifier creation and audience matching, a practice that extends data use beyond Verizon's own platforms and involves third parties combining Verizon customer data with independently collected data.
The agreement authorizes Verizon to disclose customer email addresses, purchase data, and behavioral data to third-party advertising companies, which may create persistent identifiers linked to customers, households, and devices and use them for targeted advertising on Verizon and non-Verizon platforms. You can opt out of this data sharing by visiting the Your Privacy Choices page for your Verizon service.
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