The policy authorizes disclosure of email addresses, purchase history, and site and app activity to third-party advertising and analytics companies, which may use this data to create persistent cross-platform identifiers associated with customers, their households, or their devices, and may combine it with data from other sources for targeted advertising and audience matching.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes disclosure of personally identifying information including email addresses to third-party advertising companies for cross-platform identifier creation and audience matching, a practice that extends data use beyond Verizon's own platforms and involves third parties combining Verizon customer data with independently collected data.
The updated policy removes four instances of opt-out guidance that previously directed Verizon Community users to a 'Your Privacy Choices' page. This removal eliminates a disclosed method for managing privacy preferences within that service. Verizon Community users will no longer have this specific instruction in the published policy to locate opt-out controls.
View change record →The updated policy expands the stated uses of your information. Verizon now explicitly reserves the right to use data to determine your eligibility for employment-related discounts, Verizon Dollars rewards, and service discounts; to assess your creditworthiness and payment risk; and to contact you with marketing offers from partners. The policy previously stated these uses more narrowly or did not list them as discrete purposes. You can review Verizon's privacy choices pages to manage some data uses, including opt-out mechanisms for prescreening and industry-wide credit opt-out options.
View change record →The agreement authorizes Verizon to disclose customer email addresses, purchase data, and behavioral data to third-party advertising companies, which may create persistent identifiers linked to customers, households, and devices and use them for targeted advertising on Verizon and non-Verizon platforms. You can opt out of this data sharing by visiting the Your Privacy Choices page for your Verizon service.
Cross-platform context
See how other platforms handle Third-Party Advertising Company Data Disclosure and Cross-Platform Identifier Matching and similar clauses.
Compare across platforms →"We may disclose, or allow certain third-party advertising and analytics companies to collect personal information such as your email address, information about your purchase of products and services from us, and information about your activity on our sites and in our apps. These companies may use your email address, or other information they collect to create one or more identifiers associated with you, your household or your device(s) both on and off our sites and in our apps. They can use that information to help us provide more relevant Verizon advertising on our own and on non-Verizon sites and apps. These companies may combine this information with information they collect elsewhere to determine whether you or someone with similar interests may fit into an audience that advertisers, including Verizon, are trying to reach, to serve targeted advertising to you on our sites and other sites and platforms, or to find other potential customers.Excerpt from Verizon's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages the California Consumer Privacy Act and CPRA's sale and sharing definitions, under which disclosure of personal information to third-party advertising companies for cross-context behavioral advertising constitutes sharing subject to …
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This provision authorizes disclosure of personally identifying information including email addresses to third-party advertising companies for cross-platform identifier creation and audience matching, a practice that extends data use beyond Verizon's own platforms and involves third parties combining Verizon customer data with independently collected data.
The agreement authorizes Verizon to disclose customer email addresses, purchase data, and behavioral data to third-party advertising companies, which may create persistent identifiers linked to customers, households, and devices and use them for targeted advertising on Verizon and non-Verizon platforms. You can opt out of this data sharing by visiting the Your Privacy Choices page for your Verizon service.
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