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The policy discloses that Fios TV apps and the Fios TV website include Comscore and Nielsen software that collects TV viewership data, advertising identifiers, IP addresses, and device information and transmits this data to Comscore and Nielsen for market research and audience measurement purposes.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Fios TV viewing data, advertising identifiers, and device information are disclosed to Comscore and Nielsen through embedded software, creating a third-party data collection arrangement within a video service subject to the Cable Communications Policy Act's subscriber data protection requirements.
Under these terms, Fios TV customers have their viewing data, advertising identifiers, IP addresses, and device information collected by Comscore and Nielsen software embedded in Fios TV apps and the website, for use in market research and audience measurement. The policy states customers have a choice about participating.
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"The Fios TV apps and website include Comscore and Nielsen software that collects information for these companies' market research and audience measurement purpose, including information about the content you viewed; the apps, website and device you used; your advertising identifier (if available); IP address; and operating system.Excerpt from Verizon's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages the Cable Communications Policy Act, which requires cable operators to provide annual notice of data collection and use, limit collection to data necessary for service, and obtain subscriber consent for disclosure to third parties. Disclosure of viewership data to Comscore and Nielsen for commercial market research may require evaluation under Cable Act subscriber consent provisions. The FTC Act also applies to third-party embedded software data collection practices. (2) GOVERNANCE EXPOSURE: Medium. The Cable Act's subscriber privacy protections specifically address the use and disclosure of information that identifies viewing habits, and commercial disclosure to audience measurement companies has historically required affirmative subscriber consent or clear opt-out mechanisms. The policy states a choice is available but does not detail the opt-out mechanism within this specific provision. Legal teams should confirm that Cable Act notice and consent requirements are satisfied for the Comscore and Nielsen data collection arrangement. (3) JURISDICTION FLAGS: Cable Act subscriber protections apply uniformly to cable operators in the United States. California residents may have additional CCPA rights with respect to the advertising identifiers and IP addresses collected by Comscore and Nielsen. The use of advertising identifiers for audience measurement purposes may also engage state consumer protection frameworks. (4) CONTRACT AND VENDOR IMPLICATIONS: The Comscore and Nielsen software embedded in Fios TV apps creates a direct third-party data collection relationship between these companies and Fios TV subscribers, in addition to any Verizon-to-third-party disclosure arrangement. Legal teams should assess whether Comscore and Nielsen contracts include Cable Act-compliant data use limitations, disclosure restrictions, and subscriber data protection provisions. (5) COMPLIANCE CONSIDERATIONS: Legal teams should confirm that the annual Cable Act subscriber notice addresses the Comscore and Nielsen data collection arrangement with sufficient specificity, that the opt-out mechanism for this program is operationally accessible and clearly disclosed, and that advertising identifiers collected through these apps are treated consistently with CCPA and applicable state advertising data requirements.
This provision establishes that Fios TV viewing data, advertising identifiers, and device information are disclosed to Comscore and Nielsen through embedded software, creating a third-party data collection arrangement within a video service subject to the Cable Communications Policy Act's subscriber data protection requirements.
Under these terms, Fios TV customers have their viewing data, advertising identifiers, IP addresses, and device information collected by Comscore and Nielsen software embedded in Fios TV apps and the website, for use in market research and audience measurement. The policy states customers have a choice about participating.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Verizon.