The Custom Experience program uses browsing and app usage data to personalize communications and product recommendations. Customers are enrolled by default and must actively opt out to be excluded from the program.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes an opt-out default for a program that uses mobile device browsing and app usage data for behavioral profiling and targeted marketing, meaning customers are included unless they take affirmative action to opt out.
The updated policy removes four instances of opt-out guidance that previously directed Verizon Community users to a 'Your Privacy Choices' page. This removal eliminates a disclosed method for managing privacy preferences within that service. Verizon Community users will no longer have this specific instruction in the published policy to locate opt-out controls.
View change record →The updated policy expands the stated uses of your information. Verizon now explicitly reserves the right to use data to determine your eligibility for employment-related discounts, Verizon Dollars rewards, and service discounts; to assess your creditworthiness and payment risk; and to contact you with marketing offers from partners. The policy previously stated these uses more narrowly or did not list them as discrete purposes. You can review Verizon's privacy choices pages to manage some data uses, including opt-out mechanisms for prescreening and industry-wide credit opt-out options.
View change record →Under these terms, Verizon wireless customers are automatically enrolled in the Custom Experience program, which uses data about websites visited and apps used on their mobile devices for personalization and marketing. You can opt out by visiting the Verizon Your Privacy Choices page.
Cross-platform context
See how other platforms handle Custom Experience Program (Opt-Out Default) and similar clauses.
Compare across platforms →"Our Custom Experience program uses information about sites you visit and apps you use on your mobile device to help us better personalize our communications with you, give you more relevant product and service recommendations, and develop plans, services, and offers that are more appealing to you. You are included in the program unless you opt out. We use only the first part of the web addresses (URLs) you visit (the part that includes the top level domain and subdomain of the URL); we do not use information past the first '/' or '?' in the URL.Excerpt from Verizon's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages the CPNI framework under the Communications Act, which governs the use of call and network usage data by telecommunications carriers.
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This provision establishes an opt-out default for a program that uses mobile device browsing and app usage data for behavioral profiling and targeted marketing, meaning customers are included unless they take affirmative action to opt out.
Under these terms, Verizon wireless customers are automatically enrolled in the Custom Experience program, which uses data about websites visited and apps used on their mobile devices for personalization and marketing. You can opt out by visiting the Verizon Your Privacy Choices page.
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