If you use Vercel's AI features to generate content that your users interact with, you must tell those users that the content is AI-generated whenever the law requires you to do so.
This analysis describes what Vercel AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision places a contractual disclosure obligation on account holders that mirrors and cross-references emerging legal requirements for AI-generated content transparency, creating a dual compliance obligation under both Vercel's AUP and applicable law.
Interpretive note: The obligation is triggered by 'applicable law,' which varies by jurisdiction and requires account holders to independently assess disclosure requirements across all markets where their applications operate; the document provides no guidance on which specific laws apply.
Developers deploying AI-powered applications on Vercel are required to disclose AI-generated content to end users where legally mandated, which engages disclosure requirements under the EU AI Act, emerging US state AI laws, and any other applicable jurisdiction-specific regulations.
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"You must disclose to your users when they are interacting with AI-generated content where such disclosure is required by applicable law.— Excerpt from Vercel AI's Vercel AI Acceptable Use Policy
REGULATORY LANDSCAPE: This provision directly engages the EU AI Act's transparency obligations for providers and deployers of AI systems, including requirements to disclose AI-generated content under Articles 50 and 52 of the EU AI Act. It also interacts with emerging US state laws, including California's AB 2602 and other deepfake and AI disclosure statutes, as well as the FTC's guidance on AI-generated endorsements and deceptive practices. The provision's scope depends entirely on which jurisdiction's 'applicable law' governs the specific deployment, creating significant interpretive complexity for globally deployed applications. GOVERNANCE EXPOSURE: Medium. The provision is clear in its obligation but entirely dependent on account holders correctly identifying when disclosure is legally required across all applicable jurisdictions. Organizations without active AI governance programs or legal monitoring for AI disclosure law developments face heightened risk of inadvertent non-disclosure. JURISDICTION FLAGS: EU and EEA customers face the most immediate and specific exposure under the EU AI Act's transparency requirements, which are directly enforceable. California customers should assess compliance with applicable California AI and deepfake disclosure statutes. Organizations deploying AI in consumer-facing applications across multiple jurisdictions should conduct a jurisdiction-by-jurisdiction review of AI disclosure obligations. CONTRACT AND VENDOR IMPLICATIONS: Procurement and legal teams should ensure that their AI governance policies and product design specifications address disclosure obligations for AI-generated content in all markets where their Vercel-hosted applications operate. This may require updating user-facing interfaces, terms of service, and privacy notices to incorporate AI-generated content disclosures. COMPLIANCE CONSIDERATIONS: Compliance teams should implement a monitoring process for AI disclosure law developments in all jurisdictions where their applications operate, and establish a review cycle for updating disclosure mechanisms in Vercel-hosted AI applications. Legal teams should assess whether existing product disclosures satisfy both the EU AI Act requirements and any applicable US state disclosure obligations.
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This provision places a contractual disclosure obligation on account holders that mirrors and cross-references emerging legal requirements for AI-generated content transparency, creating a dual compliance obligation under both Vercel's AUP and applicable law.
Developers deploying AI-powered applications on Vercel are required to disclose AI-generated content to end users where legally mandated, which engages disclosure requirements under the EU AI Act, emerging US state AI laws, and any other applicable jurisdiction-specific regulations.
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