Epic automatically collects usage data, device information, and general location (via IP address) using cookies, log files, and web beacons whenever you visit or use the Epic Services, including for advertising purposes.
This analysis describes what Unreal Engine's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis for automated data collection infrastructure that enables core service delivery (authentication, preferences), monitoring and diagnostics, service improvement through analytics, localization features, and advertising management across Epic Services.
Every time you use an Epic game, website, or application, cookies and tracking technologies are collecting your IP address, device identifiers, usage patterns, and inferred location — and this data is used for advertising in addition to service operation, which requires your consent in the EU and UK.
How other platforms handle this
We, or vendors we engage, may automatically collect information about your use of our website or services through cookies and similar technologies. This may include navigational and network-related activity...
We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.
You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.
"The Epic Services use technologies such as cookies, log files, and web beacons to automatically collect the types of information listed above. Some of these technologies may create small files or record-keeping tools stored on your device. These technologies help us recognize your device and collect information about your interactions with the Epic Services, and we use that information to, for example, provide and operate the Epic Services (e.g., authenticate you and save preferences); monitor the Epic Services (e.g., detect and report crashes); understand and improve the Epic Services (e.g., conduct data analytics); personalize the Epic Services (e.g., display local currencies); and promote the Epic Services (e.g., manage advertising).Excerpt from Unreal Engine's Epic Games Privacy Policy
REGULATORY FRAMEWORK: This provision implicates the ePrivacy Directive (2002/58/EC, Articles 5(3) and 13) which requires prior informed consent for non-essential cookies and tracking technologies in the EU/EEA, enforced by national DPAs; UK PECR (Privacy and …
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The clause establishes the operational basis for automated data collection infrastructure that enables core service delivery (authentication, preferences), monitoring and diagnostics, service improvement through analytics, localization features, and advertising management across Epic Services.
Every time you use an Epic game, website, or application, cookies and tracking technologies are collecting your IP address, device identifiers, usage patterns, and inferred location — and this data is used for advertising in addition to service operation, which requires your consent in the EU and UK.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
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