This analysis describes what Unity's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-app behavioral profiling using persistent device identifiers is one of the most privacy-invasive forms of consumer data processing, and Unity's profile may follow you across hundreds of apps without your knowledge.
Unity's policy authorizes the collection of behavioral, device, and advertising data from end users of games that embed Unity's SDK, meaning players of Unity-powered mobile games are subject to data collection regardless of whether they have a direct relationship with Unity. For California residents, the policy discloses that personal information may be sold or shared with advertising partners, which triggers opt-out rights under CCPA and CPRA. You can opt out of Unity's personalized advertising and data sale by submitting a request at privacy.unity.com.
How other platforms handle this
We may disclose your information with our business partners. We may share your personal information with our business partners, such as companies that partner with us to offer certain products or services. We may share your personal information with advertising partners. We work with third-party adv...
We infer information about you based on how you use Pinterest. For example, if you engage with Pins about travel, we may infer you are interested in travel. We use this information to provide more relevant recommendations and advertising. We may combine the information we collect about you with info...
There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page vie...
Monitoring
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"We collect and use advertising identifiers (such as Apple's IDFA or Google's Advertising ID), IP addresses, device information, and information about your interactions with games and applications that use our services. We use this information to deliver targeted advertising, measure ad performance, and provide analytics services to our developer customers. We may combine information we collect about you across different games and applications over time to build a profile of your interests and preferences.— Excerpt from Unity's Unity Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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Cross-app behavioral profiling using persistent device identifiers is one of the most privacy-invasive forms of consumer data processing, and Unity's profile may follow you across hundreds of apps without your knowledge.
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