This analysis describes what Unity's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes Unity's data collection and aggregation practices across its service ecosystem, enabling the creation of persistent behavioral profiles that support targeted advertising operations and analytics services delivered to developer customers.
Users operating under these terms authorize the collection and cross-application combination of their advertising identifiers and interaction data to build interest profiles, which Unity uses to deliver targeted advertising and provide analytics services to third-party developers.
How other platforms handle this
Microsoft uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to: provide and improve our products; personalize your experiences; make recommendations and display advertising. For advertising, we use data collected through our advertising services i...
We infer information about you based on how you use Pinterest. For example, if you engage with Pins about travel, we may infer you are interested in travel. We use this information to provide more relevant recommendations and advertising. We may combine the information we collect about you with info...
This is when we use information about your use of our services and other websites and mobile apps to tailor ads to be more relevant to you. This is also known as interest based advertising, targeted advertising, or 'sharing' for purposes of cross-context behavioral advertising. An example of tailore...
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"We collect and use advertising identifiers (such as Apple's IDFA or Google's Advertising ID), IP addresses, device information, and information about your interactions with games and applications that use our services. We use this information to deliver targeted advertising, measure ad performance, and provide analytics services to our developer customers. We may combine information we collect about you across different games and applications over time to build a profile of your interests and preferences.— Excerpt from Unity's Unity Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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The clause establishes Unity's data collection and aggregation practices across its service ecosystem, enabling the creation of persistent behavioral profiles that support targeted advertising operations and analytics services delivered to developer customers.
Users operating under these terms authorize the collection and cross-application combination of their advertising identifiers and interaction data to build interest profiles, which Unity uses to deliver targeted advertising and provide analytics services to third-party developers.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Unity.