When you post reviews, photos, or any other content on Uber's platform, you give Uber a broad, free, and permanent license to use that content however it wants, globally.
This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes Uber's operational rights to exploit user-generated content across all formats and distribution channels without ongoing consent or compensation obligations. This authorization permits Uber to integrate user content into service operations, marketing, or derivative applications without contractual constraints tied to individual submissions.
Any content you upload or submit through Uber, including written reviews and profile images, can be used by Uber for commercial purposes on a royalty-free basis, and this right is transferable to Uber's partners and sub-licensees.
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When you upload, submit, store, send, receive, or share content with our services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that you...
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"By submitting or posting content through the Services, you grant Uber a worldwide, non-exclusive, royalty-free, transferable, sub-licensable license to use, copy, modify, create derivative works of, distribute, publicly display, publicly perform, and otherwise exploit in any manner such content in all formats and distribution channels now known or hereafter devised, without further notice to or consent from you, and without the requirement of payment to you or any other person or entity.— Excerpt from Uber's Uber Terms of Use
REGULATORY LANDSCAPE: Content license provisions in consumer agreements engage general intellectual property law and, for EU users, GDPR where submitted content constitutes personal data (such as profile photographs). The EU Platform-to-Business Regulation may also be relevant for content submitted by driver-partners or merchants. The FTC has issued guidance on endorsement and testimonial use that may be relevant if submitted reviews are used in advertising. GOVERNANCE EXPOSURE: Low to Medium. This type of broad content license is common across major platform operators. The primary risk is reputational if content is used in contexts users did not anticipate, or if submitted content constitutes personal data subject to GDPR rights that are not fully addressed by the license. JURISDICTION FLAGS: EU/EEA users retain GDPR rights over personal data even where a content license is granted, meaning Uber's use of submitted personal data must comply with GDPR lawful basis requirements independently of the contractual license. California residents may have additional rights under CCPA regarding personal information submitted as user content. CONTRACT AND VENDOR IMPLICATIONS: The sub-licensable and transferable nature of this license means submitted content can flow to Uber's third-party partners. Procurement teams evaluating Uber integrations should note this downstream content flow as a potential data sharing consideration. COMPLIANCE CONSIDERATIONS: Legal teams should confirm whether the Privacy Notice adequately addresses the use of personally identifiable content submitted by users, and whether GDPR-compliant consent or legitimate interest assessments have been conducted for the use of such content in advertising or product development contexts.
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The clause establishes Uber's operational rights to exploit user-generated content across all formats and distribution channels without ongoing consent or compensation obligations. This authorization permits Uber to integrate user content into service operations, marketing, or derivative applications without contractual constraints tied to individual submissions.
Any content you upload or submit through Uber, including written reviews and profile images, can be used by Uber for commercial purposes on a royalty-free basis, and this right is transferable to Uber's partners and sub-licensees.
ConductAtlas has identified this type of provision across 15 platforms. See the full comparison.
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