The policy states that Uber shares user data with third-party advertising platforms for targeted advertising, receives data about users from third-party marketing partners, and combines externally sourced data with Uber-collected data to personalize marketing and advertising across platforms including social media.
This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a cross-context behavioral advertising framework that involves both outbound data sharing with advertising partners and inbound receipt of third-party marketing data, creating a data combination practice that is subject to CCPA opt-out rights and GDPR consent or legitimate interest documentation obligations.
Interpretive note: The policy does not name specific third-party marketing data sources, so the full scope of data combination practices cannot be assessed from the document text alone.
Under this clause, Uber may share user identifiers and behavioral data with third-party advertising platforms such as social media networks and receive data from marketing partners to enrich user profiles for targeted advertising. California residents can exercise opt-out rights under the CCPA by submitting a Do Not Sell or Share request through Uber's privacy portal.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"Uber uses the data it collects for various purposes, including to provide, personalize, maintain, and improve our products and services, to carry out research and development, to enable communications between users, to send marketing and non-marketing communications to users, to personalize and improve our marketing communications to users and provide marketing across platforms such as social media, to provide advertising to users on third party platforms, and to analyze and improve our services. We also receive information about you from third parties, such as marketing partners and other sources, and we may combine such information with information we collect from or about you.Excerpt from Uber's Privacy Notice
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This provision establishes a cross-context behavioral advertising framework that involves both outbound data sharing with advertising partners and inbound receipt of third-party marketing data, creating a data combination practice that is subject to CCPA opt-out rights and GDPR consent or legitimate interest documentation obligations.
Under this clause, Uber may share user identifiers and behavioral data with third-party advertising platforms such as social media networks and receive data from marketing partners to enrich user profiles for targeted advertising. California residents can exercise opt-out rights under the CCPA by submitting a Do Not Sell or Share request through Uber's privacy portal.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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